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Full-Text Articles in Communication Technology and New Media

The Downplayed Debt Attributes Of Bnpl: A Thematic Content Analysis Of Tiktok, Hongwei Ma Sep 2023

The Downplayed Debt Attributes Of Bnpl: A Thematic Content Analysis Of Tiktok, Hongwei Ma

Major Papers

This research employs Thematic Content Analysis (TCA) to examine the downplayed debt attributes of Buy Now Pay Later (BNPL) services, focusing specifically on the contrast between official narratives and critical discourse on TikTok. The study investigates how BNPL companies in North America employ promotional strategies on their official websites and in press conferences to downplay the debt aspect of their services. It further explores the role of TikTok as a platform for public discourse that challenges these dominant narratives surrounding BNPL debt attributes and breaks knowledge hegemony. By analyzing samples from BNPL service providers' websites and press conferences, the study …


Amending Amendments: Digital Colonialism, Bill C-11, And Assessing The Call For Improvement, Kayla Victoria Destiny Clarke May 2023

Amending Amendments: Digital Colonialism, Bill C-11, And Assessing The Call For Improvement, Kayla Victoria Destiny Clarke

Major Papers

Media scholars Nick Couldry and Ulises Mejias (2019) define digital colonialism as the “term for the extension of a global process of extraction that started under colonialism and continues through industrial capitalism, culminating in today's new form: instead of natural resources in labor, what is now being appropriated is human life through its conversion into data” (p. 22). This research will critically analyze the Canadian government’s ill-received Bill C-11: the Amended Consumer Privacy Protection Act by using digital colonialism as a conceptual framework to reveal the Bill’s essential limitations. It will consist of two sections: 1) an in-depth exploration of …


Reinventing Child Labour: A Contemporary Analysis Of Children's Participation In The Digital Labour Economy, Bayan Kojok Oct 2022

Reinventing Child Labour: A Contemporary Analysis Of Children's Participation In The Digital Labour Economy, Bayan Kojok

Major Papers

This major research paper explores the historical shifts in labour and childhood, highlighting children’s ongoing implication in the capitalist market. My focus is influencer marketing, the newest form of digital work. The onset of social media and the introduction of the “influencer” is a cultural and political-economic shift that has expanded the definition of labour, whether this form of labour is widely recognized or not. The Instamom has emerged from this redefinition of labour; these individuals have curated influencer status by advertising their life as a mom on social media, particularly Instagram. This becomes problematic as children are inherently involved …