Communication Technology and New Media Commons^™

Online Social Networking Sites: Meaning Of Sns's To Gay Men From Non-Accepting Families, Richard Tazz Curry

Doctoral Dissertations

The role of technology can be argued as changing the social landscape for lesbian, gay, bisexual, transgendered, and queer (LGBTQ) individuals. A 2009 survey of LGBTQ adults revealed over 70% of individuals self-reported using the Internet as their primary means of information seeking (Bond, Hefner, & Drognos). While traditional venues still exist for LGBTQ individuals in exploration of personal and sexual identities, the Internet serves as one distinguishing difference: anonymity. This study utilizes in-depth interviews, (N=15), to explore the experiences of gay men, from non-accepting families, who use online social networking sites (SNS) to reshape their perception of the world …

Creating A Brand Experience Across Media Channels, Virginia Gibson Switzer

Masters Theses

This study examines how messages marketed through different media channels impact a consumer’s brand experience. The goal of this study was to explore the extent to which consumers experience brands through media channels. This study relies on four focus group sessions and a thematic content analysis to gather findings. It was discovered that consumers viewed customer service as the leading characteristic in brand loyalty.

Consumers were primarily impacted by brands through consumer reviews, reliable sources, convenience and special promotions. Participants chose reliable print mediums as a resource to research products. Online sources were the leading medium for reading consumer reviews …