Communication Technology and New Media Commons^™

The Needs That Instagram Satisfies For People Seeking News & How This Displaces Time Spent With Traditional Media, Madeleine Dunn

Graduate Theses and Dissertations

This paper examines how the current climate of mainstream media is changing, and how this may affect journalistic norms and practices. There are many outlets for consumers to receive news, including traditional media, such as television news, newspapers, magazines, etc. There is also social media. The future of mainstream media outlets, like television stations, newspapers, magazines and radio stations, seems to depend on the growing use of social media sites for the use of getting news. This research will focus on Instagram as an alternative to traditional media, and why people prefer to use this outlet to get their news. …

The Connection Between Gen Z And Online Fast Fashion Media; Aiming To Create A Sustainable Future In Fashion., Rachel Peters

School of Art Undergraduate Honors Theses

It is impossible to think about culture in the past two decades without referencing social media. My generation, commonly known as Gen Z (born between 1997-2010), has been on the forefront of social media development. One of the first generations to grow up with some form of unfiltered online social experience, Gen Z has been hard wired to consume media. While using social media alongside my peers, I have observed a problem that has resulted from this: mass consumption. A mass consumption of food, beauty products, home decor, and clothing in particular. On social media we see hundreds of videos …

Black Occularity, The White Gaze, And Color-Blindness In Shonda Rhimes' Bridgerton, Daniella Ruiz Cantu

Political Science Undergraduate Honors Theses

The white gaze, or the assumption that the default reader or observer of a piece of media is white, affects the way that people of color are shown on television. This research project uses the hit Netflix show Bridgerton to study the way that modern-day representations of people of color both challenge whiteness and white supremacy, while also reinforcing the white gaze. This is done through the examination of works by George Yancy, Laraine Wallowits, Frantz Fanon, Laura Mulvey, Kristen J. Warner, and Cheryl I. Harris on the white gaze, the male gaze, narrative conventions of soap operas and telenovelas, …

A Communications Audit Of Selected Equine Assisted Activities And Therapies (Eaat) In Northwest Arkansas, Laykyn Rainbolt

Agricultural Education, Communications and Technology Undergraduate Honors Theses

Digital media, including websites and social media platforms, are becoming a staple in the marketing and communication field to reach consumers. Although digital media can offer high dissemination rates to a broad audience, it can also be time consuming without current training or resources to allocate to it. Nonprofits struggle to maximize their reach and effectiveness through social media due to limited staff, time, resources, and training (Bernritter et al., 2016; Bjork et al., 2016; Lovejoy & Saxton, 2012; Tao et al., 2021). Equine Assisted Activities and Therapies organizations in Northwest Arkansas selected for this study showed high use of …

College Student Utilizing Dating Apps During The Covid-19 Pandemic, Sarah Boll

Communication Undergraduate Honors Theses

The following study explores the effect of the global COVID-19 pandemic on the initiation and development of human relationships. During the early days of the pandemic, governments forced shutdowns of businesses and workplaces, and public health officials created social-distancing and facial covering mandates to protect the health of citizens. However, long periods of isolation can foster negative emotions and feelings, such as loneliness, anxiety, and depression. According to Maslow’s Hierarchy of Needs, humans have an innate need for love and belonging, but the health risks of contracting the virus and social-distancing enforcements significantly threatened the “normal” methods of satisfying this …

The News And Social Media Algorithms: An Evaluation Of Serendipity In The Infosphere., Libby Petrie

Journalism Undergraduate Honors Theses

This study investigates consumer responses to a theoretical solution to many of the problems facing today's infospheres, including but not limited to echo chamber behaviors, misinformation, and polarization. The solution, conceptualized as the “Architecture of Serendipity,” proposes that media platforms tweak their existing algorithms to introduce a threshold of “serendipity,” or random and varied content in order to diminish the effects caused by the over-personalization of today's most relevant information systems (Sunstein, 2017). While there is a belief among certain academics that the architecture can prove to be incredibly impactful at diminishing these negative consequences, there is no commentary on …

Psychological Scene Gist And The Perception Of Sustainable Business Models Via Digital Media Audit, Shelby Hansen

Marketing Undergraduate Honors Theses

The technology space is giving rise to new business models that impact how we interact with companies, the causes we are interested in, and even our perception of how we process information. Within those contexts, I will be using the psychological concept of scene gist to explore the sustainable business model of clean beauty and investigate the technological ways that these companies interact with Gen Z consumers via social media. Gen Z consumers want to interact with companies who are socially responsible and who contribute to causes they believe in. The clean beauty trend is spearheading efforts to eliminate harmful …

Climate Change Frames And Emotional Responses On Reddit, Isabel Iruani Villanueva

Graduate Theses and Dissertations

Climate change remains a highly polarized topic in the United States. Research suggests that the divide in climate change beliefs is partly a result of news media’s representation of select aspects of the problem, or framing. Frames influence individuals’ attitudes, emotions, and behaviors towards climate change. Overwhelming representation of certain climate change frames has led to a lack of emotional connection to the issue, resulting in inaction or dismissal. Climate change researchers have investigated the presence and effects of frames on both news media and select social media sites, particularly Twitter. However, little research has investigated the climate change conversation …

The Impact Of Media Algorithms On The Habermassian Public Sphere And Discourse, Kendal Heavner

Graduate Theses and Dissertations

Media algorithms are increasing in use among popular social networking sites (Geiger, 2009).Algorithms are used to sort a users’ social media feed based on relevance and interest rather than content publish time (Geiger, 2009). Widely accepted and recognized as influential in the media sector, algorithms create a highly personalized experience for the individual viewer. However, some scholars argue the specified curation of media based on a user’s personal preferences leads to a “filter bubble,” an online-based self-fulfilling prophecy in which users’ pre-existing opinions are continually reaffirmed. Because of this, this thesis will examine the intersection of algorithms and media theory. …

Media’S Portrayal Of Women And Its Impact On Body Image And Self-Esteem, Hannah Bareis

Marketing Undergraduate Honors Theses

This project addresses the portrayal of women in media and its damaging effects on body image and self-esteem. It raises two critical questions: What negative impact is media creating on women? What can be done to combat these destructive effects?

According to a study done by Common Sense Media, "American teens use an average of 9 hours of media daily, not including for school and homework" (Common Sense Media, 2015). This data, along with many others, shows the severity of media exposure to teens. This has brought a valuable discussion to the table. How has this impacted female body image, …

Student-Run Agencies: A Guideline For Agency Survival, Brooke Borgognoni

Graduate Theses and Dissertations

The purpose of this paper is to study 110 student-run agencies (including advertising, public relations, integrated/digital marketing, communications, and graphics and/or design) in the U.S. by analyzing how they currently operate, what practices exist in the agencies for learning, growth, and continuation and how leadership roles of students and advisors influence the agency. This project built upon past studies of student-run agencies and expanded on the topic using the evolutionary theory of a firm by analyzing factors that determine whether it appears that a student-run agency might dissolve or last. This was determined by measuring the faculty advisor involvement level, …

Beauty Is Not Black And White: A Content Analysis Of Black Women’S Body Image In Television Media, Alexis Hubbard

Graduate Theses and Dissertations

There are few bodies of literature that look at Black women’s body image in television media. When Black women were studied most research (Falconer & Neville, 2000; Jhally & Kilbourne, 2010; Smith, 2014; Shearon-Richardson, 2011;) compared them to White ideals. However, this study did a content analysis of Black women in predominantly Black or ethnically diverse television shows using qualitative studies that suggest a Black ideal. The researcher examined lead character(s) body shapes, comments about their body, hair texture and comments about their hair. This research looked at protective factors (aspects Black life that allow for more body satisfaction) like …

The Impact Of Social Media On The Social Lives Of People With Visual Impairment (Facebook Groups As A Case Study), Itto Outini

Graduate Theses and Dissertations

This present research seeks to provide a more comprehensive understanding of why people with visual impairment use social media. I investigate this question using uses and gratification (U&G) Theory, which was developed by Katz, Blumler, & Gurevitch (1974). The theory explains what people do with media and why. The purpose of this study is twofold: it seeks to document reasons people with visual impairment use Facebook and it endeavors to reveal which variables can influence users’ decisions to use one social media platform instead of another. In particular, I am interested in determining factors motivating users with visual impairment to …

The Role Of Arkansas Ffa Chapter Reporters And Advisors, Jessica Wesson

Agricultural Education, Communications and Technology Undergraduate Honors Theses

FFA reporters are tasked with conveying the FFA brand to the public. They are supposed to follow a set of guidelines set forth by the National FFA Organization that suggests different public relation activities for them to participate in. This organization has a long history of impacting the agriculture industry, but who tells people about it?

In 2018 the University of Arkansas agriculture education, communication and technology department sent a team of students and professors traveled to the 91^st Arkansas FFA State Convention to work the media room. This team was in charge of creating different communication pieces for …

Instagram And Eating Disorders: An Empirical Study Of The Effects Of Instagram On Disordered Eating Habits Among Young Girls, Katherine Wayles

Graduate Theses and Dissertations

Scholars have studied the relationship between body dissatisfaction and social media use, particularly focusing on young women as vulnerable consumers. Many studies concentrate on the amount of media consumed, rather than the specific activities and behaviors associated with feelings of low self-esteem or poor body image. It is important to determine exactly what behaviors and social media engagements contribute to disordered relationships with food, assessing a user’s pre-existing weight/body concerns in relation to the amount and type of media they consume. Instagram in particular is included in this study, as it is an image-based social networking site where users can …

Contributions Of Role-Playing Games: Advantages Of Incorporating Social Media In Disaster Response, Erin Mullin

Graduate Theses and Dissertations

After a disaster, emergency managers need to know who needs help, what type of help they need, and how soon they need it. Traditionally, they have relied on 911 calls and ground assessments to collect this information. Because the needs of a population are not able to be identified in a timely manner by ground assessments and because individuals are often unable to get through to 911, many civilians in distress turn to social media outlets as a last-ditch effort to obtain the services they need. Due to the uncertainty concerning the accuracy of social media posts, responding to disaster …

Liable To Change, Jody Travis Thompson

Graduate Theses and Dissertations

Liable to Change is a body of paintings in which I explore diverse approaches to the representation of visual space. Depictions of space and movement change throughout the pictures by combining various artistic conventions, such as trompe l’oeil realism and non-objective, geometric abstraction. Oil paint, resin, beeswax, and other materials create built-up surfaces which contain the history of their making. Interaction between various finishes and light on these surfaces changes based on the viewers' proximity to the painting. Images of monkey bars, lattice, golden ratio and flower of life patterns provide a structure through which line, form, and space are …

Advanced Statistics In Arkansas Sports Reporting, Andrew Lee Epperson

Graduate Theses and Dissertations

This study seeks to analyze how Arkansas’ sports journalists are adapting to the recent surge in available advanced statistics that are being used by certain national news organizations. Using in-depth qualitative research that includes in-depth interviews with a number of individuals in the print, broadcast, and athletics side of sports coverage, we discover how journalists and coaches use these next-generation analytics, what they fundamentally mean for the evolution of each respective path, and why so few Arkansas reporters and writers use them at the time of this paper’s defense. We see how budgets and deadlines restrict the use of these …

Evaluating The Effectiveness Of Motor Planning With Core Vocabulary: A Behavior Analytic Account, Alison Judith Karnes

Graduate Theses and Dissertations

As the prevalence of autism spectrum disorders (ASD) increases, it is important for practitioners to continue to improve evidence-based practices (EBP) for the treatment of ASD symptoms (i.e., impairments in social communication and repetitive behaviors and restricted interests; American Psychiatric Association [APA], 2013). It is estimated that 30-50% of individuals with autism do not acquire functional speech (Wodka, Mathy, & Kalb, 2013). These individuals would make appropriate candidates for Augmentative and Alternative Communication (AAC; Mirenda, 2003). One form of AAC is the speech-generating device (SGD). Over the last ten years, tablet-based technologies including iPad minisⓇ have been emphasized in the …

Interactions Between The Protein Industry And Blogs: An Analysis Of Content And Perceptions, Kylie Hackworth

Graduate Theses and Dissertations

This thesis contains two articles that describe and characterize the use of the social media platform of blogging in the context of the animal agriculture and protein industry. The first article used content analysis to analyze blog posts and look for themes throughout the posts. This study included 37 posts from ten authors and resulted in four recurrent themes. The major themes were environment, consumption of protein, alternative protein source, and alternative dieting. The tones regarding these themes were both negative and positive toward the protein industry.

The second article used hand-coding to look for themes and similarities concerning flow …

The Challenge Of Anonymous And Ephemeral Social Media: Reflective Research Methodologies & Student-User Composing Practices, Sara Elyse West

Graduate Theses and Dissertations

This project seeks to provide a framework for navigating anonymous and ephemeral research spaces to theorize student-user composing practices on these social media platforms. This project reflects on and builds from the difficulties that arose during a previous project for which I collected data from a space that was both ephemeral and anonymous. That experience led me to the questions of use and research methods that I consider in this project, wherein I rely on critical reflective research practices to provide an effective methodology for examining the type of data in question. In this work, I consider how past and …

Agricultural Information Needs And Food Access In The Stann Creek District Of Belize, Sam Harris

Agricultural Education, Communications and Technology Undergraduate Honors Theses

The purpose of this study was to describe agricultural information sources available to farmers and to describe food access and availability for the people of Dangriga, Stann Creek, Belize. This study used descriptive survey research methods with convenience sampling of the general public (n=22) and of farmers (n = 38) in the summer of 2017. Farmers use a variety of agricultural information sources with the extension service cited most often, followed by friends and fellow farmers. Weather, lack of information, pests, and inadequate access to capital were of primary concern for farmers. Face to face meetings were …

Seeking Representations Of Afrocentric Beauty: A Comparative Content Analysis Of Advertisements In Essence Magazine, Roy Phillips Jr.

Journalism Undergraduate Honors Theses

This comparative content analysis will investigate how African American women are depicted in Essence magazine advertisements and seeks to answer the research question: Are the characteristics of advertisements in Essence magazines significantly different when under complete corporate ownership compared to being under primarily African American ownership? The specific goal is to examine the extent to which Afrocentric or Eurocentric depictions are being reinforced, if at all, and to observe if depictions of African American women are shifting or are immobile. To do this, the study will compare advertisements in Essence magazines in 2001, when the magazine was 51 percent Black-owned, …

The Power Fantastic: How Genre Expectations Mediate Authority, Angela Rose Cox

Graduate Theses and Dissertations

This dissertation reconciles academic and popular uses of the term genre, concluding that genre is a transmedial, mutable, associative, recognized system regulated through tacit understandings of prestige and power in a given Social space. The study employs a digital humanities method (dependent on digitally facilitated data analysis), conducting descriptive discourse analysis on collected online discussions from fan spaces concerning the fantasy genre and matters related to fantasy. In this way, I construct an image of the fantasy genre, and genre in general, as a multimodal space in which material freely passes between traditional and new media and participants actively negotiate …

The Effect Of Face-To-Face Versus Computer-Mediated Communication On Interpersonal Outcomes In Getting-Acquainted Situations, Nicole Rae Brandon

Graduate Theses and Dissertations

People use technology more today than ever before to self-disclose and form new relationships with others. Successful relationship development is often marked by the presence of positive interpersonal outcomes (i.e., closeness and liking). However, there is contention regarding whether computer-mediated communication (CMC) is as effective at developing positive interpersonal outcomes compared to face-to-face (FtF) communication. CMC is often considered subpar due to the lack of nonverbal cues that can be expressed. Two studies were designed to 1) compare the effect of FtF and CMC platform self-disclosures on closeness and liking in zero-acquaintance situations and 2) explore mediators that might explain …

Toddlers And Technology: An Examination Of How The Digital Surround May Be Related To Prototypic Vocabulary Development And Social Interactions During Play, Hannah Biarnesen Hutcheson

Graduate Theses and Dissertations

This study sought to examine how the digital technology that surrounds young children may be related to prototypic vocabulary development and Social interactions during play. Twenty-six families in the Northwest Arkansas region with children between 15-36 months of age participated in the study. Thirteen children attended a campus preschool, six children attended a grant-funded local preschool, and seven children, all from the Northwest Arkansas area, were part of an earlier home-based study. The materials for the study included a developmental-technology use questionnaire and the MacArthur-Bates Communicative Development Inventories. Archival videotaped play sessions with the seven home-based children utilized a “Little …

Web Accessibility Of The Higher Education Institute Websites Based On The World Wide Web Consortium And Section 508 Of The Rehabilitation Act, Najma Habib Alam

Graduate Theses and Dissertations

The problem observed in this study is the low level of compliance of higher education website accessibility with Section 508 of the Rehabilitation Act of 1973. The literature supports the non-compliance of websites with the federal policy in general. Studies were performed to analyze the accessibility of fifty-four sample web pages using automated testing via auto-validation tools and using manual testing via assistive technology, followed by a comparative analysis of the findings of the auto validation tools. The auto-validation tools utilized on the sample web pages were comprised of three W3C validation tools. The results showed that two-thirds of the …

21st Century Radicalization: The Role Of The Internet User And Nonuser In Terrorist Outcomes, David Wayne Woodring

Graduate Theses and Dissertations

This study examines differences between users and nonusers of information communication technologies (ICTs) within the pre-incident planning processes for domestic terrorist movements operating within the United States. In addition, this study is the first quantitative exploration of the prevalence, types, and purposes of ICT use within terrorist movements, specifically environmental, far-right, and Islamic extremist movements. Using "officially designated" federal terrorism investigations from the American Terrorism Study (ATS), we analyzed extracted evidence of ICT usage among individuals (n =331) engaged in the pre-incident planning processes as members of terrorist movements between 1995-2011. While we find significant differences in terrorist ICT use …

Your Media Speak So Loud I Can't Hear A Word You're Saying: Impact Of Media And Media Selection On Performance, Martin Hassell

Graduate Theses and Dissertations

With the proliferation of communication media and technologies available, it is important for teams to understand the influence of these media on the performance of their communications. Additionally, it is important for researchers to understand how teams choose and use media. Literature on communication media impacts and communication performance has been somewhat fragmented, and researchers have used different theories and paradigms to study this problem. Researchers still do not have a full understanding of how media influences communication, whether teams recognize and select appropriate media for their communication needs, and what makes some communication more effective, irrespective of the communication …

Trait Differences In Gender In Technology Use And Study Habits Of Rural Community College Students, Phillip Marc Wilson

Graduate Theses and Dissertations

The purpose for conducting the study was to explore the trait differences by gender of the study habits and technology use patterns of rural community college students. Significant research and data presently exists at the university level specific to study habits and technology use, but little research had been conducted targeting those topics in a rural community college setting.

The following questions guided the research:

1. What were the study habits of rural community college students?

2. How did rural community college students use technology?

3. Were there significant differences, by gender, in the study habits of rural community college …