Communication Technology and New Media Commons^™

Professional Athletes Tell All: Communication Techniques To Assist In A Successful Podcast, Wilnir Louis

Seton Hall University Dissertations and Theses (ETDs)

An increasing number of athletes are utilizing various mediums to communicate to fans. A rising medium that athletes are adopting is podcasting. While there are studies that discuss the benefits of podcasting, there is limited research that provides individuals, specifically athletes, with the proper knowledge on how to effectively communicate on a podcast platform. This project investigates what athletes can do to make their podcasts engaging for viewers and listeners. A case study was conducted that included textual and content analysis of the top episodes of two successful athlete-driven podcasts. Findings from the research guided the creation of a visual …

A League Of Their Own: A Textual Analysis Of The Spiral Of Silence, Media Representation, And The Intersection Of Gender And Race In Politics, Asya Symone Robinson

Seton Hall University Dissertations and Theses (ETDs)

Within the past fifty years, women and women of color have become active in the USA political sphere. However, there is still a visible gender and racial gap in politics that can be associated with uneven societal progression. This gap is documented through the media representation of women in politics. Analysis of the media coverage of Geraldine Ferraro, Sarah Palin, and Kamala Harris revealed four themes: Experience, Strength, Likeability, and Appearance. These themes are used to misrepresent women in politics and influence voter evaluations. This study analyzed how the layer of the evaluations is dependent upon not only gender but …

Digital Journalism Within The Framework Of Higher Education Public Relations: A Case Study And Manual For Creating Online Feature Stories To Engage Prospective Students, Hunter Desimone

Seton Hall University Dissertations and Theses (ETDs)

Higher education institutions (HEI) are facing increasing competition for student enrollment. Studies indicate that websites are now the main source of a prospective student’s information-gathering process, but little research has been done on how higher education institutions can operationalize their websites as functions of public relations to persuade prospective students to apply. This project investigates how concepts of digital journalism can be used to create online feature stories that engage prospective students. A case study was conducted that included an examination of digital journalism literature, an analysis of digital journalism and public relations textbooks, and a content analysis of college …

A Gift From God: An Analysis Of Social Media Policies Adopted By Catholic Institutions Of Higher Education And How They Cover Faculty, Mckenna L. Schray

Seton Hall University Dissertations and Theses (ETDs)

This dissertation investigates the development of social media policies in higher education. This study differentiates itself from existing social media policy research by analyzing the content of social media policies themselves, focusing on how social media policies cover faculty, and examining policies at Catholic higher education institutions. Using multiple data sources and quantitative content analysis, this study found 28.7 percent of Catholic higher education institutions have a published social media policy and 27.5 percent of Catholic higher education institutions have a social media policy that covers faculty.

Related to social media policies at Catholic higher education institutions, this study revealed …

Emotional Tweeters: What Causes Individuals To React During A Crisis? A Mixed-Methodological Analysis Examining Crisis Response Tweets To The 2018 Stoneman Douglas High School Shooting, Gabriel John Fiore Iii

Seton Hall University Dissertations and Theses (ETDs)

All entities and individuals can use, design or generate content appealing to emotions to maximize message saturation, audience reach, and engagement on Twitter during a crisis. The purpose of this study was to identify which specific emotion(s) yielded the highest engagement during the 2018 Stoneman Douglas High School Shooting. Specifically, tweets conveying the emotional appeals of fear, anger, empathy, and advocacy were measured in terms of average likes, retweets, replies, and overall engagement using a content analysis and the constant comparative method. Results revealed which emotional appeal(s) yield the most likes, retweets, replies, and overall engagement with tweets.

Blog's Growth In Presidential Candidates Campaign Coverage During The Democratic And Republican Nomination Process, Lisa Musante

Seton Hall University Dissertations and Theses (ETDs)

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Framing Howard Dean: News Frames Of Howard Dean During The 2004 Iowa Caucus, Emily G. Beamer

Seton Hall University Dissertations and Theses (ETDs)

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Common Characteristics Of Successful Websites, Melissa A. Murphy

Seton Hall University Dissertations and Theses (ETDs)

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Educational Technology: A Differential Based On Economic Resources, Anne Marie Caldarola

Seton Hall University Dissertations and Theses (ETDs)

No abstract provided.

The Bias Of The National News Media: How Broadcast Journalism Influences Public Opinion, Stephanie Christel Hanner

Seton Hall University Dissertations and Theses (ETDs)

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Designing An Effective Web Presentation: A Practical Guide To Preparing And Implementing Web Content For The Communications Professional, Joseph Messina

Seton Hall University Dissertations and Theses (ETDs)

No abstract provided.