Communication Technology and New Media Commons^™

Design And Test The Effectiveness Of Interpretive Signs Using Eye Tracking And Biometric Data, Hadara Gordon, Wendy Miyazaki

Baker/Koob Endowments Awarded Projects

Recreational trails on forested lands should satisfy the needs of recreationists, safeguard important habitats, and maintain the natural environment (Kortenkamp et al., 2021). Appropriate management is critical because of the increasing number of visitors. Signs are a cost-effective method to reduce the negative impacts on visitors and enhance visitor experiences (Brown et al., 2010). This research aimed to investigate how visitors pay attention to signs, view the trail surrounded by trees and behave in a natural space.

Aesthetically Designed Maps: Development And Perception, Catherine Wang

Graphic Communication

This research explored the creative element of subway map creation in light of its effectiveness. Printed subway maps, used often for metropolitan cities and areas, are limited in physical dimension and scale, carrying minimal information. The New York, San Francisco Bay Area, Tokyo, Paris, London and Moscow subway maps highlight similar design and abstraction that fulfill the basic necessary elements for subway patrons. Over the years since the first metro map for each city was created, maps have become more simplified by removing physical land features and reference points to make way for expanding and new subway lines, stations, and …

Media Portrayal Of Individuals In The Lower Class And Its Effects On Attributions Of Educational Hardships, Krista A. Burke

Communication Studies

This study investigated how media portrayals of individuals in the lower class affect people’s beliefs about educational hardships in lower socioeconomic areas. Specifically, this study looked at the attributions of these hardships to determine if media consumption had an effect on the internality of attributions. It was hypothesized that increased media consumption would be related to an increased tendency toward internal attributions. It was hypothesized that increased media consumption would lead to lower support for policy changes regarding education. A survey was distributed to assess media consumption habits and attitudes toward educational hardships in the lower class. Correlation results yielded …

Getting On The Bus: Marketing San Luis Obispo's Regional Transit Authority, Jenna Higgins

Master's Theses

A new trend is emerging, seeking to recognize the benefits of and encourage the use of public transportation. In the past, public transit agencies have not directed much energy or focus at marketing, seeking to use limited funds elsewhere. “The common perception is that money spent on marketing would be better spent on transit systems themselves…over time, a sustained investment in marketing increases the number of people who use transit. Increased ridership leads to increased revenue, and ideally, an increase in service to match the new demand” (Arpi, 2009).

Even as marketing gains importance in the public transit world, questions …

An Examination Of Social Media Technology And Its Impact On The Pursuit And Allocation Of Personal Leisure Time, Kelsey A. O'Lea

Recreation, Parks, and Tourism Administration

The emergence of Internet has created a seemingly endless portal for leisure activity and participation; since the establishment of social media technology, leisure time spent online has been on the rise. The purpose of this study was to examine how social media technology has impacted the way people allocate and pursue their personal leisure time. This researcher of this study distributed an online questionnaire to current undergraduate students at Cal Poly San Luis Obispo through convenience sampling methods. The questionnaire was comprised of three sections: SNS usage, smart phone usage, and the impact of that usage on specific areas of …