Open Access. Powered by Scholars. Published by Universities.®

Communication Technology and New Media Commons

Open Access. Powered by Scholars. Published by Universities.®

Theses/Dissertations

Bard College

Liking factor

Articles 1 - 1 of 1

Full-Text Articles in Communication Technology and New Media

The Effect Of Increasing Number Of People, Rumor-Threshold, Liking-Factor, And Influence On The Spread Of Rumors: An Agent-Based Modelling Approach, Abdul Matloob Naweed Jan 2023

The Effect Of Increasing Number Of People, Rumor-Threshold, Liking-Factor, And Influence On The Spread Of Rumors: An Agent-Based Modelling Approach, Abdul Matloob Naweed

Senior Projects Fall 2023

This paper examines the effect of increasing the population density (number of people), rumor threshold, liking factor, and influence on the rate of the rumor spread in an agent-based model. A rumor is a piece of information disseminated without official verification and it is very difficult to stop it from propagation once it begins. Dissemination takes place when individuals of powerful influence are within a population and have close face-to-face interactions with other individuals. The nature of the rumor is such that it will survive even if the adoption percentage is minimal. Using two agent-based models and statistical tools such …