Communication Technology and New Media Commons^™

A Qualitative Examination Of The Agency Of Women In Their 30s And 40s Who Use Dating Applications, Tera Buerkle

Theses and Dissertations--Family Sciences

The use of dating applications (apps) to find romantic and sexual partners is widespread across age groups, however, there is a paucity of research on dating apps with those in middle adulthood. Sexual script theory suggests that women’s agency (i.e. the ability to act in one’s own best interest) may be impacted by expectations from an inherently sexualized context, such as dating apps. Feminist theory contends that women’s agency is complicated by gender socialization due to the imbalance of power in society that greatly favors men. In this study seventeen women aged 30 to 49 completed in-depth semi-structured interviews, and …

Theorizing #Girlboss Culture: Mediated Neoliberal Feminisms From Influencers To Multi-Level Marketing Schemes, Frankie Mastrangelo

Theses and Dissertations

I define girlboss feminism as emergent, mediated formations of neoliberal feminism that equate feminist empowerment with financial success, market competition, individualized work-life balance, and curated digital and physical presences driven by self-monetization. I look toward how the mediation of girlboss feminism utilizes branded and affective engagements with representational politics, discourses of authenticity and rebellion, as well as meritocratic aspiration to promote cultural interest in conceptualizing feminism in ways that are divorced from collective, intersectional struggle. I question the stakes involved in reducing feminist interrogations and commitments to discourses of representation, visibility, and meritocracy. I argue that while girlboss feminism may …

A Screenplay For Bystander Intervention For Sexual Harassment Scenarios For College Students, Shanti Herzog

Journalism

This project was developed to describe the drafting of a screenplay for an interactive, virtual reality sexual harassment training module for students of the California Polytechnic University, San Luis Obispo. The research began with the examination of the prevalent and persisting issue of sexual harassment within college campus communities, and how to present college students with the tools to intervene as bystanders, thus encouraging them to intervene when encountering sexual harassment scenarios. The resulting screenplay was written to provide college students at Cal Poly with strategies to identify and take action when encountering sexual harassment, especially in small group gatherings …

Instagram And Eating Disorders: An Empirical Study Of The Effects Of Instagram On Disordered Eating Habits Among Young Girls, Katherine Wayles

Graduate Theses and Dissertations

Scholars have studied the relationship between body dissatisfaction and social media use, particularly focusing on young women as vulnerable consumers. Many studies concentrate on the amount of media consumed, rather than the specific activities and behaviors associated with feelings of low self-esteem or poor body image. It is important to determine exactly what behaviors and social media engagements contribute to disordered relationships with food, assessing a user’s pre-existing weight/body concerns in relation to the amount and type of media they consume. Instagram in particular is included in this study, as it is an image-based social networking site where users can …

Hear Me Roar, Abigail R. Seethoff

Graduate Student Theses, Dissertations, & Professional Papers

Hear Me Roar, a compilation of personal essays interspersed with short forms, grapples with the nuances of compliance versus autonomy in the context of the male gaze, beauty standards, and pop culture. The collection also explores what it means to treasure something—another person, an object—and how to express and deepen that affection.

Class, Gender, And Mediated Labor Activism In Globalizing China, Siyuan Yin

Doctoral Dissertations

My dissertation analyzes the relationships between mediated labor activism and the formation of counter-hegemonic forces in contemporary China. As China becomes a seemingly ideal model to justify the normalization of global capitalism, this study seeks to demonstrate how resistance from disenfranchised groups can challenge hegemonic power. Rural-to-urban migrant workers, who have been among the most disadvantaged groups since China’s economic reform of the 1980s, suffer from institutionalized discrimination, economic exploitation, and social exclusion. Approaching the analysis from an intersectional feminist lens, I explore the politics and possibilities of working-class resistance in searching for a just and equal China. Based on …

Women, Convergent Film Criticism, And The Cinephilia Of Feminist Interruptions, Rachel L. Thibault

Doctoral Dissertations

This dissertation examines the ways in which female film critics practice film criticism in the convergent age. In original research drawn from ethnographic interviews with eight female film critics and bloggers as well as textual, historical, and reception analyses of criticism, this dissertation argues that women who write film criticism in the convergent era are not only writing from a space of marginalization based on the patriarchal dominance of the film industry, but also face a series of obstacles through gendered and discursive conflicts that are unique to writing online and which do not exert the same impact on male …

Fragmentary Girls: Selective Expression On The Tumblr Platform, Samantha Shorey

Masters Theses

Empirically based on a series of focus groups with college-age women, this thesis examines how the affordances of anonymity and audience specificity facilitate both intimate personal expression and political participation on the Tumblr platform. In dialogue with literature on self disclosure and privacy, I seek to broaden our understanding of the mediated contexts that provide space for women’s voices online.

The privacy afforded by Tumblr’s registration policies allows users more flexibility in terms of self-presentation than sites such as Facebook, which are necessarily linked to one’s offline identity through “real name only” policies. The use of pseudonyms contributes to a …

The Cable Network In An Era Of Digital Media: Bravo And The Constraints Of Consumer Citizenship, Alison D. Brzenchek

Doctoral Dissertations

This dissertation takes a historiographical approach to the evolution of cable television over thirty years. Case analysis of archival data is used to trace the trajectory of the Bravo cable network from 1980 through 2010. My dissertation is a vital contribution to critical cultural studies, feminist studies, citizenship studies, and media history because it historicizes the role branding, commodification, and convergence played in Bravo’s evolution from a highbrow arts programmer guided by bourgeois consumer citizenship, to a affluent lifestyle network guided by nouveau riche consumer citizenship. My combination of production studies and political economic analysis gives visibility to the interpenetrating …

The Virtual Bulletin Board: A Feminist Critique Of Pinterest, Alexandra B. Davila

Communication Studies

No abstract provided.

The Personal, Political, And The Virtual? Redefining Female Success And Empowerment In A Post-Feminist Landscape, Linda Elizabeth Chardon

Honors Theses and Capstones

No abstract provided.

Sweetness And Strength: Codes Of Femininity And Body Image In Branded Social-Networking Messages And Consumer Responses, Anne M. Holcomb

Masters Theses

This study critically analyzes visual and text updates posted by two clothing brands to the social-networking site Facebook.com, including consumers' interaction with these marketing messages. A semiological textual analysis was conducted using Facebook updates by the Victoria's Secret PINK and Nike Women apparel brands, and the responses of fans who subscribed to these updates. Advertising aimed at women in print media has previously been analyzed in this way, revealing patterns of sexualization and objectification that can be harmful to women and men alike. My analysis builds on this tradition. Social-networking sites such as Facebook allow individual users unprecedented access to …

Fashioning The Self: Performance, Identity And Difference, Jessica L. Neumann

Electronic Theses and Dissertations

This thesis project will examine cultural and rhetorical communication studies to determine how these modes of analysis can be compared with interdisciplinary literature to better understand the role fashion plays within everyday performances and the shaping of identity. Criticisms by second-wave feminist scholars have focused on the fashion industry's overarching male influence; in more recent scholarship, feminist academics have often considered an affinity for fashion to be un-feminist and oppressive. I argue that fashion can instead be viewed as a tool for female agency and expressing individuality, rather than just a mode for reinforcing gendered norms. Using feminist rhetorical analysis …