Communication Technology and New Media Commons^™

Crisis Leadership And Management Of Superintendents During The 2017-18 California Wildfires, Dianna Kitamura

Dissertations

Purpose: The purpose of this mixed methods heuristic research study was to discover how school superintendents described their crisis leadership and management experiences during the 2017-2018 wildfires in California through the lens of the Five Critical Tasks of Strategic Crisis Leadership framework of sense making, meaning making, decision-making and coordination, learning, accounting (Boin, 't Hart, Stern, & Sundelius, 2017). Additionally, this study determined the extent to which school superintendents identify their use of the Five Critical Tasks of Strateby Dianna W. Kitamuragic Crisis Leadership framework.

Methodology: This explanatory, sequential mixed methods heuristic research study investigated a quantitative survey and qualitative …

Emotional Tweeters: What Causes Individuals To React During A Crisis? A Mixed-Methodological Analysis Examining Crisis Response Tweets To The 2018 Stoneman Douglas High School Shooting, Gabriel John Fiore Iii

Seton Hall University Dissertations and Theses (ETDs)

All entities and individuals can use, design or generate content appealing to emotions to maximize message saturation, audience reach, and engagement on Twitter during a crisis. The purpose of this study was to identify which specific emotion(s) yielded the highest engagement during the 2018 Stoneman Douglas High School Shooting. Specifically, tweets conveying the emotional appeals of fear, anger, empathy, and advocacy were measured in terms of average likes, retweets, replies, and overall engagement using a content analysis and the constant comparative method. Results revealed which emotional appeal(s) yield the most likes, retweets, replies, and overall engagement with tweets.