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Communication Technology and New Media Commons™
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Articles 1 - 4 of 4
Full-Text Articles in Communication Technology and New Media
Terror Management And The News: An Exploration Into The Effects Of Framing On Mortality Salience, Peter Montwill
Terror Management And The News: An Exploration Into The Effects Of Framing On Mortality Salience, Peter Montwill
Masters Theses, 2020-current
The present study explores the link between Terror Management Theory and the use of its principles within news media. Political news media in the digital age undergoes a variety of framing effects, more specifically episodic and thematic frames of stories. To induce mortality salience, college-aged participants were presented with stories framed from the perspective of an individual’s experience or a general theme of experiences regarding the controversial pro-life topic and a non-controversial hiking topic. These stories are presented in the style of Instagram posts to mirror how college-aged people consume news media. The stories also contain wording designed to induce …
Examining The Impact Of Sports Influencer Advertising On Consumer Behavior In The Us And Saudi Arabia On Instagram., Mohammed Samer Alassaf
Examining The Impact Of Sports Influencer Advertising On Consumer Behavior In The Us And Saudi Arabia On Instagram., Mohammed Samer Alassaf
Masters Theses
This paper discusses the influence of sports influencers on the buying pattern of fans in the United States and Saudi Arabia. Sports are a crucial part of life in both countries, with numerous athletes being considered celebrities. Sports influencers have a tremendous impact on the audience, who often imitate their behavior and buy the products they advertise. The sports market is huge in both countries, with businesses utilizing sports influencers to promote their brands. Instagram is a popular platform for businesses to gain young fans and customers. The research and development of the sports industry have enabled considerable growth of …
The Effect Of Increasing Number Of People, Rumor-Threshold, Liking-Factor, And Influence On The Spread Of Rumors: An Agent-Based Modelling Approach, Abdul Matloob Naweed
The Effect Of Increasing Number Of People, Rumor-Threshold, Liking-Factor, And Influence On The Spread Of Rumors: An Agent-Based Modelling Approach, Abdul Matloob Naweed
Senior Projects Fall 2023
This paper examines the effect of increasing the population density (number of people), rumor threshold, liking factor, and influence on the rate of the rumor spread in an agent-based model. A rumor is a piece of information disseminated without official verification and it is very difficult to stop it from propagation once it begins. Dissemination takes place when individuals of powerful influence are within a population and have close face-to-face interactions with other individuals. The nature of the rumor is such that it will survive even if the adoption percentage is minimal. Using two agent-based models and statistical tools such …
Analyzing The Effects Of Video Games On Social Anxiety And Communication, Ana S. Quigley
Analyzing The Effects Of Video Games On Social Anxiety And Communication, Ana S. Quigley
Senior Projects Spring 2023
Those with high levels of social anxiety can struggle with their communication skills, and confidence in communication. By using a virtual platform such as Zoom to communicate with others, individuals with social anxiety have shown decreased levels of anxiety, even noting that they prefer the virtual platform over face-to-face encounters (Yen et al., 2012). Video games can increase this level of anonymity that could be felt through zoom, by removing the ability to see the other individual’s face. This gives video games the opportunity to decrease anxiety levels while still requiring a degree of communication. Participants will be randomly sorted …