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Full-Text Articles in Communication Technology and New Media
Identifying Youth Appeals In Alcohol Alternative Social Media Content Through Framing, Melina Oneal
Identifying Youth Appeals In Alcohol Alternative Social Media Content Through Framing, Melina Oneal
West Chester University Master’s Theses
Proposed regulations for alcohol advertising prevent beverage companies from targeting people under the legal drinking age. However, similar regulations for alcohol alternative beverages are less explored, which could allow alcohol alternative products to create awareness for alcoholic beverages among youth. Alcohol alternatives beverages, including no-alcohol and low-alcohol products, are increasing in popularity and can function as compliments to alcoholic products to decrease the total alcohol volume consumed or as substitutes for alcoholic products. Framing theory can be operationalized through the Content Appealing to Youth Index, an index of content elements found in research literature to be appealing to youth, to …
Miracles Happen: An Exploration Of Girlhood And Celebrity, Sarah Thompson
Miracles Happen: An Exploration Of Girlhood And Celebrity, Sarah Thompson
Media and Communication Studies Honors Papers
Throughout the 2000s and early 2010s, many children’s programs were about fame and featured female protagonists while being written and produced by men. Despite being written by men, these shows clearly interpellate a young female audience. “Miracles Happen” explores this media and considers what girlhood is and what this media is teaching its audience. The first chapter looks at Disney’s studio and its history on how it inserts itself into the private lives of children. This chapter also analyzes this history and makes connections to how these traditions are carried into shows meant for girls on the Disney Channel. It …
The Sublime Object Of Digitality: Psychoanalysis And Cyberspace, Grady Kennison
The Sublime Object Of Digitality: Psychoanalysis And Cyberspace, Grady Kennison
Graduate College Dissertations and Theses
Psychoanalysis, from Freud to Lacan and beyond, offers a unique toolkit for theorizing and understanding the visible and invisible effects of our collective digitization. In this project, I will work through central concepts of psychoanalytic theory – including Lacan’s three orders, the objet a, and more – while both rethinking our understanding of cyberspace via psychoanalysis and rethinking our understanding of psychoanalysis via cyberspace. Our subjectivity and our public discourse are today irrevocably intertwined with digital technology and cyberspace; psychoanalysis, as a theory centered on subjectivity and discourse, is an indispensable framework for reckoning with our plugged-in lives.
Like Me: Generation Z, Instagram, And Self-Branding Practices, Emily Longley
Like Me: Generation Z, Instagram, And Self-Branding Practices, Emily Longley
Scripps Senior Theses
The newest generation, raised and immersed in today's hyper-consumer culture, has learned to define the self within a neoliberal and capitalist framework in which self-branding and ascribing to hegemonic principles appears imperative to one’s personal success.