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Communication Technology and New Media Commons™
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Full-Text Articles in Communication Technology and New Media
The Use Of Video Outreach To Increase Incoming Students’ View Of The Higher Education Institution As A Whole: A Case Study At California Polytechnic State University, Leah Horner, Michelle Logan
The Use Of Video Outreach To Increase Incoming Students’ View Of The Higher Education Institution As A Whole: A Case Study At California Polytechnic State University, Leah Horner, Michelle Logan
Journalism
No abstract provided.
Manufacturing News: Exploring How Public Relations Content Is Presented As News From An Agenda-Setting Perspective, Katharine R. Gore
Manufacturing News: Exploring How Public Relations Content Is Presented As News From An Agenda-Setting Perspective, Katharine R. Gore
Journalism
This study, conducted in San Luis Obispo, California, analyzes and investigates the relationship between public relations professionals and journalists, the role of public relations in news and how often content developed by the public relations industry is later portrayed as news.
Public relations-developed content has a growing presence in news. This is due, in part to the fact that more people work in the public relations industry than do in journalism fields. There is also a symbiotic relationship between the two industries, which is confirmed by existing studies and scholarly texts.
An effort was made by the author to track …