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Communication Technology and New Media Commons™

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Theses/Dissertations

Business

2016

Articles 1 - 10 of 10

Full-Text Articles in Communication Technology and New Media

Incorporating Experiential Theory Into Virtual Strategic Planning Processes, Chris Perkins Dec 2016

Incorporating Experiential Theory Into Virtual Strategic Planning Processes, Chris Perkins

Capstone Collection

Experiential learning theories, such as David Kolb’s Experiential Learning Cycle (2015) contribute to more than just learning environments. In this Training Course Linked Capstone I facilitated a six-week strategic planning workshop for the Diversity and Inclusion Advisory Group (DIAG) of AFS-USA, an intercultural youth exchange organization. Kolb’s cycle acted as framework for the workshop. The DIAG operates as a virtual team, with members across the United States, therefore I designed the workshop for implementation via the internet and telephone conversation. I consulted research on virtual team structure and participatory practices in strategic planning in order to design a program which …

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Retirement Reboot: A Website Redesign, Christina Gillen Dec 2016

Retirement Reboot: A Website Redesign, Christina Gillen

Honors Projects

A website could be created with the latest technology, but after a few years it will still need to be updated. This is what happened to Swanton Health Care and Retirement Center’s website. This project is designed to remedy the problem by creating an entirely new website with updated content, images, and interactive features to bring Swanton Health Care’s online presence back to life.

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Cell Phone Ethnography: Mixed Methods And The Brand Consumer Relationship, Robert Nathaniel Dove May 2016

Cell Phone Ethnography: Mixed Methods And The Brand Consumer Relationship, Robert Nathaniel Dove

Masters Theses

Overall, the goal of this study is to identify and differentiate the various motivations and cultural influences that can be used to explain consumer behavior. In doing so, this study hopes to facilitate the development of new and innovative marketing strategies, providing a new research design for the ethnographer’s toolkit. More importantly, this model can give shape to new constructs and new variables for further empirical testing in the field through quantitative and qualitative methods. By blending the two approaches, using qualitative interpretive anthropological analysis by field study with quantitative sentiment analysis adapted from market researcher Jeffery Breen’s (2012) methodology, …

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Investigating How Restaurant Week's Price Promotion Affects Diners' Online Perceptions, Jian Zhao May 2016

Investigating How Restaurant Week's Price Promotion Affects Diners' Online Perceptions, Jian Zhao

UNLV Theses, Dissertations, Professional Papers, and Capstones

Price promotion is being widely employed in the global restaurant industry. This exploratory study uses online user-generated content (UGC) to investigate how price promotion affects diners’ perceptions. The study uses secondary data extracted from a Chinese third-party review website, Dianping.com. The data was separated into Restaurant Week’s price promotion group and non-price promotion group for comparison. Structured content analysis and further chi-square tests were used to analyze qualitative data, and a two-way MANOVA was applied to analyze quantitative data. Empirical evidence shows that food, service, and environment are the top three determinant attributes for full-service restaurants, and they are not …

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"We Can't Do It Without You!" Crowdfunding As Cultural And Economic Negotiations Within Neoliberal Culture, David Zachary Gehring Apr 2016

"We Can't Do It Without You!" Crowdfunding As Cultural And Economic Negotiations Within Neoliberal Culture, David Zachary Gehring

Institute for the Humanities Theses

This thesis is a qualitative study that critically examines crowdfunding campaigns established to fund music projects. It argues that these campaigns are instantiations of neoliberalism, influenced by and reflective of cultural commitments operative within music communities and a shifting industrial context. For this study, neoliberalism represents a particular mode of free market capitalism characterized by discourses emphasizing individual agency free from regulatory constraints, and the rearticulation of cultural values rhetorically prioritized over market interests. Emerging within this cultural and industrial ecology informed and motivated by neoliberalism, and shaped through the dynamic flux of fan/artist relationships and industrial uncertainty, the crowdfunding …

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Establishing A Brand: How To Create A Household Name For A Wine Brand Through Social Media And Image, Megan Rodrigues Mar 2016

Establishing A Brand: How To Create A Household Name For A Wine Brand Through Social Media And Image, Megan Rodrigues

Journalism

This paper was conducted as a Senior Project for the Journalism Department at California Polytechnic State University in San Luis Obispo, California during a 10 week quarter. This paper explores the topic of wine branding through social media and image. The research for this paper consisted of interviews with three experts that are currently working in the wine industry as well as a literature review of several articles and books that support the topic. The questions that arose about wine branding, brand recognition, social media, wine label and image during the literature review were then asked to the three experts: …

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The Big Short, Elizabeth Armon Mar 2016

The Big Short, Elizabeth Armon

Communication Studies

The Big Short (McKay, 2015), adapted from the non-fiction novel The Big Short: Inside the Doomsday Machine by Michael Lewis (2010), follows three separate but parallel stories leading up to the United States housing crisis of 2008. On a macro-level, the film brilliantly depicted the creation, and the ultimate burst, of the credit and housing market bubble. However, on a micro-level the audience is given an opportunity to realize and empathize with the internal struggle that many of the main characters faced as they grappled with the fact that their financial gain from shorting the market came with the caveat …

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Women's Professional Sports: A Case Study On Practices That Could Increase Their Profitability, Danielle H. Mcardle Jan 2016

Women's Professional Sports: A Case Study On Practices That Could Increase Their Profitability, Danielle H. Mcardle

Honors Undergraduate Theses

Women’s professional sports leagues have often been considered a risky business endeavor. Critics cite low attendance, lack of sponsorships, lack of media rights deals, and numerous other reasons for why women’s professional sports leagues are not profitable. In analyzing the current landscape of women’s professional sport leagues, this paper uses a case study approach to develop a strategy that will highlight lessons learned from past women’s professional sports leagues, current professional sports leagues, sponsorship agreements, fans, social, digital, and mobile marketing strategies, and management practices to show how the business of women’s sports could be made into a more profitable …

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Informational Efficiency And The Reaction To Terrorism: A Financial Perspective, Nicholas Roland Jan 2016

Informational Efficiency And The Reaction To Terrorism: A Financial Perspective, Nicholas Roland

Honors Undergraduate Theses

The purpose of this study is to measure the message terror organizations hope to convey using the financial markets as a proxy of measurement to determine patterns within the marketplace and the effects on the terrorists’ ability to deliver a desired message due to the increased use of digital devices and access to instantaneous news, seen over the past decade. Using death count, geographic location, and event type, this study identified 109 attacks between 1985 and 2015 to be analyzed against 5 market indices and 5 securities. Measuring the effects within a 10-day sample window from the time of the …

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Yik Yak Posts: A Discourse Analysis, Snehal Ravindra Shirke Jan 2016

Yik Yak Posts: A Discourse Analysis, Snehal Ravindra Shirke

Masters Theses

"Anonymity and geolocation create a unique environment for users to communicate with each other. Discourse analysis was conducted to study the posts made on Yik Yak, an anonymous social networking mobile application to understand the communication patterns on an anonymous platform and the posts about taboo topics. The posts were analyzed specifically for patterns on taboo topics and how students interact on the anonymous platform on a particular campus (Missouri S&T campus). Student research assistants coded the collected posts into the pre-defined taboo categories namely sexual activity, non-sexual bodily functions, sexual orientation, mental/emotional health, and "other" taboo topics. I found …

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