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Full-Text Articles in Communication Technology and New Media
The Social Influence Qualities Of Social Network Sites: A Qualitative And Experimental Investigation, J. Paul Conner
The Social Influence Qualities Of Social Network Sites: A Qualitative And Experimental Investigation, J. Paul Conner
Theses and Dissertations
While social network sites (SNS) are a popular form of new media, the literature has not investigated the social influence of these internet sites. Using a mixed method approach of qualitative interviews and a laboratory experiment, this study tests a process model predicting the effects of communication processes and technology on social influence. This model suggested that SNSs may be more effective at social influence than face-to-face communication. A qualitative study was performed to determine whether the hypotheses were plausible whereby it was suggested that SNSs may influence other individuals and SNSs might be a more effective at influencing individuals …
Examination Of Asynchronous Volumetric And Frequency Communication Patterns In Online Courses And Their Impact On Adult Learner Satisfaction, Robert W. Treat
Examination Of Asynchronous Volumetric And Frequency Communication Patterns In Online Courses And Their Impact On Adult Learner Satisfaction, Robert W. Treat
Theses and Dissertations
The purpose of this study was to investigate the relationship of online discussion board interactions of adult learners and their satisfaction with their experience. Specifically, this study's objectives were to examine the asynchronous volumetric and frequency textual communication patterns through online discussion boards and the association to adult learner satisfaction for 102 electronically surveyed adult learners at a mid-western university during the 2005-2006 academic year. Highly reliable (Cronbach alpha = 0.97) and valid data were collected from a learner satisfaction form developed specifically for the outcome variable o f this study. Exploratory factor analysis provided evidence that the data collected …