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Communication Technology and New Media Commons™
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Full-Text Articles in Communication Technology and New Media
“Being Myself Paid Off:” Blackness, Feminized Labor, And Authenticity In Black Beauty And Lifestyle Content On Youtube, Melissa Monier
“Being Myself Paid Off:” Blackness, Feminized Labor, And Authenticity In Black Beauty And Lifestyle Content On Youtube, Melissa Monier
Theses and Dissertations
My thesis centers Black women in conversations of digital feminized and aspirational labor online, reframing prior scholarship that has generally identified digital content creators as young, white, female, cisgender, and upper class. I use an intersectional, Black cyberfeminist approach to better understand how race and gender impact digital feminized and aspirational labor. In a 2015 study of fashion bloggers, Brooke Duffy and Emily Hund identified three elements of entrepreneurial femininity: discourses of “the destiny of passionate work,” staging “the Glam Life,” and sharing “carefully curated” intimate details of one’s personal life on social media. My thesis applies these three elements …
The Business Of The Girl: Celebrity And The Professionalization Of Girlhood In Early Twenty-First Century Media Culture, Jessica Elizabeth Johnston
The Business Of The Girl: Celebrity And The Professionalization Of Girlhood In Early Twenty-First Century Media Culture, Jessica Elizabeth Johnston
Theses and Dissertations
The achieving “can-do” girl, who thrives in her personal, academic, and aspirational endeavors, emerged in response to self-help crisis literature of the 1990s urging mothers to manage their daughters’ low self-esteem. However, even as media industries have adopted the successful girl subject in popular film, television, and digital marketing campaigns, public conversations of tween and teenage girls still identify rising levels of anxiety and self-doubt that diminish girls’ confidence well into adulthood. Responding to what critics call the “confidence gap,” girl culture of the twenty-first century has organized itself around the affordances of social media and digital celebrity in the …
The Emergence Of A Content Acceptance Model (Cam): New Thoughts Regarding The Trial, Adoption, And Usage Of New Media, Ryan G. Walinski
The Emergence Of A Content Acceptance Model (Cam): New Thoughts Regarding The Trial, Adoption, And Usage Of New Media, Ryan G. Walinski
Theses and Dissertations
New Media is defined not by the technology that it is based on but rather on individual level attributes that contribute to the development of new artifacts, practices and social arrangements. However, existing technology adoption models tend to stress technology and organizational level attributes over such individual level characteristics. This suggests that new models are required in order to fully capture how the New Media adoption process works. We are moving away from organizational and technology adoption focus and towards an individual and content adoption focus. A review of existing technology acceptance models reveals that the content provided by these …