Communication Technology and New Media Commons^™

An Exploratory Study Of Learning Transfer From The Online Technical Communication Course To The Workplace, Richard Scott Schnoll

Theses and Dissertations

For technical communication educators, a fundamental consideration is to what extent the skills and information students learn in the classroom are applied in a workplace environment. While this issue has been studied, it has not been examined from the perspectives of students taking an online writing course or of instructors teaching that kind of course. To investigate this issue, I conducted a two-part, qualitative study consisting of surveys and follow-up interviews that explored instructor and student (former and current) perceptions regarding learning transfer from online business and technical writing courses to postgraduate jobs or careers.

Learning transfer theory was used …

Bodily Boundaries: Inflammatory Bowel Disease And Rhetorical Enactments Of Self, Molly Margaret Kessler

Theses and Dissertations

Chronic illnesses are seven of the 10 leading causes of death in the United States and the prevalence is rising. Of the many chronic illnesses, one group of diseases present particular concern and mystery—autoimmune diseases. These conditions manifest when a patient’s body attacks itself, causing a myriad of symptoms that often leave patients debilitated. Since 2013, I have been examining the contexts in which patients with Inflammatory Bowel Disease (IBD)—one type of autoimmune disease—reconsider their bodily boundaries while managing new, challenging communication experiences. The results of this research are presented in my dissertation, Bodily Boundaries: Inflammatory Bowel Disease and Rhetorical …

Now You're Playing With Power: Nintendo And The Commodification Of Nostalgia, Steven Cuff

Theses and Dissertations

This thesis explores Nintendo’s past and present games and marketing, linking them to the broader trend of the commodification of nostalgia. The use of nostalgia by Nintendo is a key component of the company’s brand, fueling fandom and a compulsive drive to recapture the past. By making a significant investment in cultivating a generation of loyal fans, Nintendo positioned themselves to later capitalize on consumer nostalgia. The commodification of fan nostalgia is evident across multiple platforms, from the development of the Virtual Console digital game storefront to the use of pastiche and remediation in multi-generation, Nintendo developed franchises. Additionally, Nintendo …

Designing Effective Messages To Promote Future Zika Vaccine Uptake, Jeanine Guidry

Theses and Dissertations

The Zika virus is associated with the devastating birth defect microcephaly, and while a vaccine was not yet available in early-2017, several were under development. It is imperative to identify effective communication strategies to promote uptake of a new vaccine, particularly among women of reproductive age. Moreover, though the Zika outbreak has received much social media attention, little is known about these conversations on Instagram. The purpose of this dissertation, therefore, was to understand current Zika-focused communication on Instagram and to inform effective communication strategies to promote future Zika vaccine uptake intent.

The study aims were: (1) explore Zika conversations …

Examining The Relationship Between Virtual School Size And Student Achievement, Sherrill Waddell

Theses and Dissertations

The purpose of this study is to examine the relationship between virtual school size and student achievement in virtual schools in a southwestern state. Enrollment size and the following areas were studied in an attempt to determine student achievement: STAAR English Language Arts/Reading, STAAR Math, STAAR Science, and STAAR Social Studies testing scores in regards to race. This quantitative study used nonexperimental research utilizing a distribution approach. The effect of virtual school size on student achievement in a southwestern state was examined. Specifically, student achievement was defined by student passing rates on individual tests of the STAAR examination. This research …