Communication Technology and New Media Commons^™

The Use Of Social Media As A Communication Tool By International Development Organizations: A Case Study Of The United Nations Children’S Fund (Unicef) In Egypt, Inas Taha Abbas Hamad

Theses and Dissertations

This study investigates to understand how the United Nations development organizations in Egypt can manage social media as a communication tool to achieve their development objectives. A case study of the United Nations Children’s Fund (UNICEF), Egypt, is introduced. Using the Excellence Theory in Public Relations developed by Grunig (2002), this study examines how social media can contribute to the strategic management of the organization, rather than being a messaging, publicity, and media relations function. Through a content analysis of a number of social media pages of the UN organizations in Egypt, and in-depth interviews with four senior communication officers …

Revisiting The Spiral Of Silence In A Social Media Environment: Egypt’S 2014 Presidential Election As A Case Study, Heba T. Saleh Elshahed

Theses and Dissertations

With the advent of the Internet and anonymous features of online media, users have established novel platforms to voice their opinion freely without fear of negative feedback. This thesis explores the application of a long-standing public opinion theory– the spiral of silence by Elizabeth Noelle-Neumann–within the prevalent Social Networking Sites (SNS), particularly Facebook. When applying spiral of silence to online mediated environment, it seems intuitive that the lack of verbal cues and anonymity offered would serve to undermine the fear of isolation and restlessness that results in unwillingness to express minority views. This research contributes to understanding how the spiral …

Identity, Value, And Power: A Qualitative Study Of The Complexity Of The Working Relationship Between Technical Communicators And Subject Matter Experts, Tammy Joann Rice-Bailey

Theses and Dissertations

The working relationship between Technical Communicators (TCs) and their Subject Matter Experts (SMEs) can impact such key TC goals as adding valuable contributions, engaging in successful collaboration, and producing quality documentation. Despite the primacy of this relationship, no systematic, qualitative research study in our field has yet examined the depth or breadth of the TC/SME relationship.

To investigate the nature and impact of the TC/SME relationship, I conducted a two-part, qualitative study to explore how TCs and SMEs define the role, value, and power of the TC; identify the behaviors TCs and SMEs report as helpful and damaging in their …

Online Privacy Issues: Awareness, Attitudes, And Perceptions Amongst Internet Users In Egypt, Dalia Nagy Khalil Alfred

Theses and Dissertations

This study gauges the level of awareness, attitudes towards, and perceptions of online privacy policies for Internet users in Egypt. It examines how demographics as in age, gender, and education may affect the level of Internet users’awareness, attitudes, and perceptions of online privacy issues. Further, it surveys what personal information Internet users in Egypt perceive as private and accept to share with web providers, search engines or third parties. The theory of Communication Privacy Management (CPM), which was developed by Sandra Petronio, poised that Internet users choose and manage the usage of privacy policies and rules based on their cultural …

Online Course Management System For Wic Nutrition Education And Study Of Its Effectiveness In Behavioral And Attitude Changes, Ryan A. Amy

Theses and Dissertations

Social media has been used in a variety of contexts to connect people of varying backgrounds and as a method of teaching. This thesis collaborated with the Utah County Women, Infants, and Children (WIC) department to develop an online course management system that facilitated research to evaluate the effectiveness of social media on nutrition behavior and attitude changes among WIC clients. We created a toddler themed Facebook page in conjunction with the online nutrition classes and provided the opportunity for clients to use them. Previous social media research used individuals that had agreed to participate in the social media experiment …