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Communication Technology and New Media Commons™
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Full-Text Articles in Communication Technology and New Media
The Emergence Of A Content Acceptance Model (Cam): New Thoughts Regarding The Trial, Adoption, And Usage Of New Media, Ryan G. Walinski
The Emergence Of A Content Acceptance Model (Cam): New Thoughts Regarding The Trial, Adoption, And Usage Of New Media, Ryan G. Walinski
Theses and Dissertations
New Media is defined not by the technology that it is based on but rather on individual level attributes that contribute to the development of new artifacts, practices and social arrangements. However, existing technology adoption models tend to stress technology and organizational level attributes over such individual level characteristics. This suggests that new models are required in order to fully capture how the New Media adoption process works. We are moving away from organizational and technology adoption focus and towards an individual and content adoption focus. A review of existing technology acceptance models reveals that the content provided by these …
Characterizing And Detecting Unrevealed Elements Of Network Systems, James A. Leinart
Characterizing And Detecting Unrevealed Elements Of Network Systems, James A. Leinart
Theses and Dissertations
This dissertation addresses the problem of discovering and characterizing unknown elements in network systems. Klir (1985) provides a general definition of a system as “... a set of some things and a relation among the things" (p. 4). A system, where the `things', i.e. nodes, are related through links is a network system (Klir, 1985). The nodes can represent a range of entities such as machines or people (Pearl, 2001; Wasserman & Faust, 1994). Likewise, links can represent abstract relationships such as causal influence or more visible ties such as roads (Pearl, 1988, pp. 50-51; Wasserman & Faust, 1994; Winston, …
The Social Influence Qualities Of Social Network Sites: A Qualitative And Experimental Investigation, J. Paul Conner
The Social Influence Qualities Of Social Network Sites: A Qualitative And Experimental Investigation, J. Paul Conner
Theses and Dissertations
While social network sites (SNS) are a popular form of new media, the literature has not investigated the social influence of these internet sites. Using a mixed method approach of qualitative interviews and a laboratory experiment, this study tests a process model predicting the effects of communication processes and technology on social influence. This model suggested that SNSs may be more effective at social influence than face-to-face communication. A qualitative study was performed to determine whether the hypotheses were plausible whereby it was suggested that SNSs may influence other individuals and SNSs might be a more effective at influencing individuals …