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The Impact Of Smartphone Adoption On Consumers’ Switching Behavior In Broadband And Cable Tv Services, Gwangjae Jung
The Impact Of Smartphone Adoption On Consumers’ Switching Behavior In Broadband And Cable Tv Services, Gwangjae Jung
Research Collection School Of Computing and Information Systems
The emergence of smartphones has brought a technology disruption to the telecom business. Due to the various services offered in association with smartphones, people can surf the web or watch TV. This research is related to telecom services overall, and has the goal of finding the impact of smartphone adoption to consumers’ switching behavior in broadband and cable TV services. This research adopts a quasi-experimental design and investigates the causal effect of smartphone service adoption on broadband and cable TV service choices. The data collection involves five years of consumer service subscriptions in a Singaporean telecommunications company. I tested for …