Communication Technology and New Media Commons^™

Examining Messaging Strategies Of Virtual Reality Companies On Instagram, Brian Galloway

Masters Theses

This study examines the messaging strategy and executional strategy utilized in the virtual reality industry on Instagram through the lens of Taylor’s Six-Segment Message Strategy Wheel. Content analysis examined a total of n=942 posts which were coded for high level message strategy, specific message strategy, and executional strategy. Engagement data was also recorded. Ritual-view messaging strategies were found to be utilized most often, with Social and Sensory-segment strategies used most frequently in terms of segments in Taylor’s model. In terms of executional strategies, User Image, Brand Image, and Use Occasion strategies were seen most frequently. Ego and Social segment message …

Real Fake Fighting: The Aesthetic Of Qualified Realism In Japanese Professional Wrestling, Clara Marino

Masters Theses

Professional wrestling is a performance art in which the line between fact and fiction is often obscured. Much of the existing scholarship on the medium that examines its dynamics regard reality and artifice focuses on the role of the artificial, analyzing pro-wrestling as primarily a form of heightened spectacle akin to passion plays or soap opera. However, professional wrestling in Japan, particularly that found in the country's largest promotion, New Japan Pro-Wrestling, features many elements that resemble real sports much more closely than many American promotions. These elements include fighting styles, wrestler injury, characters that do not fit easily into …

Airbnbs In The Rural Midwest: Optimizing Listing Content For User’S Decision-Making Processes, Mary Catherine Kosacki

Masters Theses

This research examines the effectiveness of rural Airbnb listing content in influencing user decision-making. The peer-to-peer economy has been rapidly growing over the past decade, providing new opportunities for individuals to offer goods and services to other individuals through corporate platforms. Specifically, the Airbnb platform has rapidly grown, becoming the largest online platform for peer-to-peer property rentals, and one of the largest companies in the peer-to-peer sector of the economy. Previous research on the Airbnb platform has focused primarily on urban areas; however, Airbnbs have a proportionally large impact on local economies in rural areas.

Several methods were employed to …