Communication Technology and New Media Commons^™

Christian Chicken Vs. Mainstream Media: A Case Study Analysis Of Chick-Fil-A’S Stance On Traditional Marriage Using Situational Crisis Communication Theory, Christiannn Mcnew

Masters Theses

A crisis can strike an organization at any moment and it is the responsibility of the organization to be prepared with a plan of action. This thesis will explore crisis management, using Timothy Coombs’ crisis management strategies, of Chick-fil-A and then COO Dan Cathy to see if those two parties implemented crisis strategies in a way that benefited the organization following Cathy’s statements in support of the biblical definition of family. Since many interpreted these comments as anti-gay sentiments from Chick-fil-A itself, crisis struck the organization Cathy represented. This thesis will also look at the idea of social activism in …

Fragmentary Girls: Selective Expression On The Tumblr Platform, Samantha Shorey

Masters Theses

Empirically based on a series of focus groups with college-age women, this thesis examines how the affordances of anonymity and audience specificity facilitate both intimate personal expression and political participation on the Tumblr platform. In dialogue with literature on self disclosure and privacy, I seek to broaden our understanding of the mediated contexts that provide space for women’s voices online.

The privacy afforded by Tumblr’s registration policies allows users more flexibility in terms of self-presentation than sites such as Facebook, which are necessarily linked to one’s offline identity through “real name only” policies. The use of pseudonyms contributes to a …

Citizens Of The World: An Autoethnography Of Couchsurfing And Uncertainty Reduction Theory, Anderson Santos

Masters Theses

This study examines through an autoethnography the culture of couchsurfing and the process of hospitality networks through computer mediated communication in five European countries during three months of 2012. Using Maslow's hierarchy of needs as a framework the study was divided into five topics and analyzed using Uncertainty reduction theory. The study found that couchsurfers have needs and prioritize these needs as The hierarchy of needs predicts. CouchSurfers also employ uncertainty reduction strategies similar to those used within computer mediated communication when choosing their host. Over 20 hosting experiences have been analyzed in this study. The field data was collected …