Communication Technology and New Media Commons^™

Digital Capitalism Today: It Industry-Led Public Private Partnerships In A Northeastern School, Paige Mustain

Masters Theses

There has been considerable zeal regarding the democratizing promises of information and communication technologies (ICTs). This belief has resulted in the proliferation of ICT development initiatives in education through public private partnerships. However, there are critical scholars who caution against an overly celebratory perspective of ICTs and expose the ways in which they may be contributing to the exacerbation of existing inequalities. This thesis was inspired by Dan Schiller’s book, Digital Capitalism (1999) with the purpose of examining how digital capitalism is evident today.

'Digital capitalism' refers to the relationship between politics, economics, and technology that explains the shift in …

Framing Urban Change: Gentrification Discourses In The Media Coverage Of The Gülbol Eviction In Berlin, Eric Daniel Gedenk

Masters Theses

This thesis examines gentrification discourses in Berlin by highlighting an extraordinarily large protest sparked by the eviction of the Gülbol family—long-time residents of Berlin who immigrated to Germany from Turkey. Media outlets chose to frame the event in very different ways. I analyze articles from various media sources in an attempt to discover how these sources chose to frame this event, then analyze how these frames are applied to the general gentrification discourse in Berlin. Non-traditional, or “advocacy” media outlets used technology to break away from mass media frames on the subject and frame the event as governmental oppression and …

Get Schooled: A Visual Social Semiotic Analysis Of Target's Branding Using Instagram, Chelsea Bevins

Masters Theses

With new technology arising, brands must be able to adapt to them. This thesis will break down brand management, using David Aaker's framework, of the Target Corporation to see if they are using modern resource, Instagram effectively. This thesis will also look at how the theory of visual social semiotics, applied to communications, is used to decipher intended meaning. Brand management embodies a company and people are driven by what a brand portrays. People are driven by values, emotions and quality within a brand. People associate products with memories, celebrities, attributes and symbols. Brands are more than just a name. …

Facing The Idea That Facebook Faces Us Towards Narcissism, Adam Forsberg

Masters Theses

Since its creation in 2004, Facebook has experienced tremendous growth and success, allowing users to communicate and share their life with people all over the world. Facebook is used to share information with others and allows users to show their friends what is happening in their lives. Erving Goffman developed face management theory as a way to explain how and why people preserve and maintain their public self image. This study applies Goffmans theory of face management to develop an understanding of how Facebook is used and specifically whether Facebook use influences narcissistic tendencies in its users. The researcher surveyed …

Social Media In Sports: A Phenomenological Study Of Athletes And Online Communication, Garrett Bireline

Masters Theses

This study investigates the intersection where the shared experience of sports meets the shared experience of social media. Empirically quantitative literature and data regarding social media has been well-documented from the perspective of understanding macro-level trends (Duggan & Brenner, 2012; Lenhart, et al., 2010). However, few to no studies have sought to learn the views, feelings, and experiences of unique populations from the micro, individual level. This method of research threatens to silence the voice of the individuals of select populations, and offers no hope of their ever being heard. Specifically, this study seeks to understand how collegiate athletes at …

Lost In 'Trans'media: Where The Intersection Between Media Convergence And Missions Is Found, Tabethia Cosner

Masters Theses

Throughout history there has been a constant need among humans to create an avenue by which we share a connection of commonalities and differences. This desired avenue may be reflected through the exchanging of language with another which is commonly known as, communication. During this time there have been a wide variety of technological advancements invented for the purpose of connection. A newly emerging media term called transmedia authored by Henry Jenkins, was analyzed within this study. Transmedia is a method that communicates different portions of a fictional story each across different media. This thesis was conducted for the purpose …