Communication Technology and New Media Commons^™

The Internet And Traditional Media Displacement, Jessica Cartledge

Masters Theses

This study consists of a survey that measures how much of the Internet college students are using and why they are using it. Using the uses and gratifications perspective and an adapted version of Rubin's 1984 Television Motives Scale this study analyzes what gratifications media consumers are actively seeking to satisfy their communication needs. 217 students were surveyed and results showed that high Internet users were using traditional media less. The study also concluded that high and low Internet users have similar reasons for using the Internet.