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Communication Technology and New Media Commons™

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Masters Theses

Social Media

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Full-Text Articles in Communication Technology and New Media

Tools Of Change: Equipping Nonprofits With The Tools To Inspire Change, Nicole Irons Jun 2017

Tools Of Change: Equipping Nonprofits With The Tools To Inspire Change, Nicole Irons

Masters Theses

Whether I am working for a small nonprofit in Indiana or at an elephant sanctuary in Cambodia I have seen consistent areas of struggle and shortcomings in nonprofit organizations. After years of working in different organizations the struggles nonprofits consistently face are a lack of resources in three main areas. These main areas of struggle are: visibility, funding, and people. The idea then occurred to me of why? And while these resources seem to appear unconnected, what if they all stem from one problem? Could we create a tool (or set of tools) to help alleviate these main struggles? Is …

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The Agenda Setting Effects Of Cnn’S Twitter In The 2016 Super Tuesday Primaries, Joy Huertas Jul 2016

The Agenda Setting Effects Of Cnn’S Twitter In The 2016 Super Tuesday Primaries, Joy Huertas

Masters Theses

Governmental fall downs, electoral outcomes, terrorism propaganda, and climate change awareness are just some of the commonly known results of the effects of news media coverage on the public opinion and society as a whole. For years, researchers have utilized the agenda setting theory as a basis for their studies on the effects of the news media coverage on the public opinion in countless of contexts. The purpose of this study was to analyze the agenda setting effects of a major broadcast news organization but from one of their most influential social media channels, Twitter. CNN’s daily Twitter mentions of …

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Medium As King: Social Media & The Political Campaign, Isaac Shea Jul 2016

Medium As King: Social Media & The Political Campaign, Isaac Shea

Masters Theses

There is a growing need for a greater understanding of the intersection between great content, effective targeting and proper media usage in mediated communication and especially in American politics. As more campaigns move their efforts online in an attempt to reach a rapidly growing digital constituency, more content will continue to be less visible. The major quest for this study will be to challenge the long-standing idea that “content is king” which Bill Gates termed at the inception of the internet. A theoretical background of Marshall McLuhan and Kathleen Hall Jamieson will not only allow us to answer this question, …

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Officer On Duty: How An Image Can Change In An Instant, Derrick Battle Jun 2016

Officer On Duty: How An Image Can Change In An Instant, Derrick Battle

Masters Theses

The deaths of Eric Garner, Michael Brown, and Tamir Rice sparked an uproar in many communities across the United States. These incidents brought to light that there is an issue that remains prevalent between citizen and police officers. The New York Police Department, Ferguson Police Department, and the Cleveland Department of Police have all dealt with tension involving the communities they serve. Since these incidents changes have been made within each department. Some had the help of the Department of Justice to reform old polices. While law enforcement does what they believe it is necessary to protect the public, sometimes …

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Adapting Nonverbal Coding Theory To Mobile Mediated Communication: An Analysis Of Emoji And Other Digital Nonverbals, Carley Durante May 2016

Adapting Nonverbal Coding Theory To Mobile Mediated Communication: An Analysis Of Emoji And Other Digital Nonverbals, Carley Durante

Masters Theses

Nonverbal communication has been an area of communication theory studied for decades. Despite more daily communication occurring over mediated communication, there is a lack of research surrounding digital communication, specifically mobile-mediated communication (MMC). While there has been research conducted regarding computer-mediated communication (CMC), specifically studies examining email communication and instant messaging (IM), the mobile conversation is relatively untouched by current scholarship. This paper will streamline nonverbal coding research to set the groundwork for application and translation of nonverbal coding elements to mobile-mediated communication and the text message conversation. Even more specifically, the elements of kinesics, vocalics, and chronemics will be …

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Get Schooled: A Visual Social Semiotic Analysis Of Target's Branding Using Instagram, Chelsea Bevins May 2014

Get Schooled: A Visual Social Semiotic Analysis Of Target's Branding Using Instagram, Chelsea Bevins

Masters Theses

With new technology arising, brands must be able to adapt to them. This thesis will break down brand management, using David Aaker's framework, of the Target Corporation to see if they are using modern resource, Instagram effectively. This thesis will also look at how the theory of visual social semiotics, applied to communications, is used to decipher intended meaning. Brand management embodies a company and people are driven by what a brand portrays. People are driven by values, emotions and quality within a brand. People associate products with memories, celebrities, attributes and symbols. Brands are more than just a name. …

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Facing The Idea That Facebook Faces Us Towards Narcissism, Adam Forsberg Apr 2014

Facing The Idea That Facebook Faces Us Towards Narcissism, Adam Forsberg

Masters Theses

Since its creation in 2004, Facebook has experienced tremendous growth and success, allowing users to communicate and share their life with people all over the world. Facebook is used to share information with others and allows users to show their friends what is happening in their lives. Erving Goffman developed face management theory as a way to explain how and why people preserve and maintain their public self image. This study applies Goffmans theory of face management to develop an understanding of how Facebook is used and specifically whether Facebook use influences narcissistic tendencies in its users. The researcher surveyed …

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Social Media In Sports: A Phenomenological Study Of Athletes And Online Communication, Garrett Bireline Apr 2014

Social Media In Sports: A Phenomenological Study Of Athletes And Online Communication, Garrett Bireline

Masters Theses

This study investigates the intersection where the shared experience of sports meets the shared experience of social media. Empirically quantitative literature and data regarding social media has been well-documented from the perspective of understanding macro-level trends (Duggan & Brenner, 2012; Lenhart, et al., 2010). However, few to no studies have sought to learn the views, feelings, and experiences of unique populations from the micro, individual level. This method of research threatens to silence the voice of the individuals of select populations, and offers no hope of their ever being heard. Specifically, this study seeks to understand how collegiate athletes at …

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