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Communication Technology and New Media Commons™
Open Access. Powered by Scholars. Published by Universities.®
- Keyword
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- Business Administration, General (2)
- Business Administration, Marketing (2)
- Language, Rhetoric and Composition (2)
- Marketing (2)
- Mass Communications (2)
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- Advertising (1)
- Content Analysis (1)
- Digital (1)
- Education blogs (1)
- Education reform (1)
- Elaboration Likelihood Model (1)
- Geico (1)
- Guerilla Marketing (1)
- Humorous Message Taxonomy (1)
- Mood Management Theory (1)
- Public schools (1)
- Social Media (1)
- Sociology, General (1)
- Teach For America (1)
- Teach For Us (1)
- Teacher blogs (1)
- Publication Type
Articles 1 - 3 of 3
Full-Text Articles in Communication Technology and New Media
Refresh. Create. Inspire. The Mission, Vision And Values Behind The Coca-Cola Company And The Digital Marketing Strategies Of The "Open Happiness" Campaign, Sara Svendsen
Masters Theses
Due to the influence of Coca-Cola on advertising, digital marketing, and marketing strategies, the present rhetorical analysis seeks to show the many aspects of digital media in the Company's present "Open Happiness" campaign. The study of the campaign seeks to show that the Company mission statement, Company values and the vision of The Coca-Cola Company are implemented into all of the different facets of the Open Happiness campaign, and in the context of Mood Management Theory, exude the overall theme of the campaign, happiness. The parts of the campaign that were analyzed were focused on the YouTube channels of The …
Fifteen Percent Or More: A Content Analysis Of Geico's Commercial Advertising, Paul Davis
Fifteen Percent Or More: A Content Analysis Of Geico's Commercial Advertising, Paul Davis
Masters Theses
In this media saturated world which is lived in today, the general public is bombarded by a multitude of advertisements. This thesis was conducted to examine Geico's commercial advertising looking specifically at their use of humor. The Elaboration Likelihood Model and the Humorous Message Taxonomy were used to conduct this content analysis. The research examined the route of persuasion and elaboration that were used in 60 Geico commercials from five of their most recent campaigns. The Humorous Message Taxonomy helped to establish which types of humor were being used along with the processes and relationship between elements. Three research questions …
Teach For America Teachers' Blogs On Teaching, Samantha Nicole Holt
Teach For America Teachers' Blogs On Teaching, Samantha Nicole Holt
Masters Theses
In 1989, Princeton University senior Wendy Kopp conceived the idea of a national teacher corps that would place the brightest young people in the schools that were the most difficult to staff. This idea, which became Teach For America (TFA), took life in 1990, and has since become a powerful force in the public education reform movement. TFA consistently attracts college graduates from the nation’s top universities, and with the funding it receives from private donors as well as the federal government, the organization recruits and trains these individuals who commit to teach in the country’s highest-needs public schools. Critics …