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Full-Text Articles in Communication Technology and New Media
Real Fake Fighting: The Aesthetic Of Qualified Realism In Japanese Professional Wrestling, Clara Marino
Real Fake Fighting: The Aesthetic Of Qualified Realism In Japanese Professional Wrestling, Clara Marino
Masters Theses
Professional wrestling is a performance art in which the line between fact and fiction is often obscured. Much of the existing scholarship on the medium that examines its dynamics regard reality and artifice focuses on the role of the artificial, analyzing pro-wrestling as primarily a form of heightened spectacle akin to passion plays or soap opera. However, professional wrestling in Japan, particularly that found in the country's largest promotion, New Japan Pro-Wrestling, features many elements that resemble real sports much more closely than many American promotions. These elements include fighting styles, wrestler injury, characters that do not fit easily into …
Cell Phone Ethnography: Mixed Methods And The Brand Consumer Relationship, Robert Nathaniel Dove
Cell Phone Ethnography: Mixed Methods And The Brand Consumer Relationship, Robert Nathaniel Dove
Masters Theses
Overall, the goal of this study is to identify and differentiate the various motivations and cultural influences that can be used to explain consumer behavior. In doing so, this study hopes to facilitate the development of new and innovative marketing strategies, providing a new research design for the ethnographer’s toolkit. More importantly, this model can give shape to new constructs and new variables for further empirical testing in the field through quantitative and qualitative methods. By blending the two approaches, using qualitative interpretive anthropological analysis by field study with quantitative sentiment analysis adapted from market researcher Jeffery Breen’s (2012) methodology, …