Communication Technology and New Media Commons^™

Measuring New Media Literacies: Towards The Development Of A Comprehensive Assessment Tool, Ioana Literat

Journal of Media Literacy Education

This study assesses the psychometric properties of a newly tested self-report assessment tool for media literacy, based on the twelve new media literacy skills (NMLs) developed by Jenkins et al. (2006). The sample (N=327) consisted of normal volunteers who completed a comprehensive online survey that measured their NML skills, media exposure, digital participation, and civic engagement. A factor analysis performed on the survey items yielded 10 NMLs that emerged as significant subscales. A series of multivariate analyses of variance indicate a strong relationship between these NMLs and respondents’ exposure to new media forms, their participation in Web 2.0 …