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Full-Text Articles in Communication Technology and New Media
Navigating The Kaleidoscope Of Object(Ive)S: A User-Experience Approach To Cultural-Historical Activity Theory, Madeline Bruegger
Navigating The Kaleidoscope Of Object(Ive)S: A User-Experience Approach To Cultural-Historical Activity Theory, Madeline Bruegger
Electronic Theses and Dissertations
Activity Theory, specifically third-generation activity theory also known as Cultural-Historical Activity Theory or CHAT (Engeström, 2001, 2015; Leontiev, 1978, 1981; Vygotsky, 1978) has largely been used as a framework for studying different networks of activity, encountered by subjects who utilize tools or mediating artifacts in order to divide their labor within particular communities. This theoretical and empirical project analyzes a transnational user’s experiences performing their identity on Instagram by answering the research question: How does a user with transnational literacy experiences perform their identity and manage communities through the mediation of particular technologies on Instagram? Using mixed-methods from four data …
“Friendship With A Brand”: Parasocial Interaction With Burger Brands On Social Media, Alexander E. Carter
“Friendship With A Brand”: Parasocial Interaction With Burger Brands On Social Media, Alexander E. Carter
Electronic Theses and Dissertations
The present study represents a content analysis of the efforts of real-world brands to facilitate parasocial interaction with their followers. The researcher examined these social media exchanges through the scope of parasocial interaction theory, uncertainty reduction theory, and social response theory. The researcher examined posts in mid to late August 2017 and utilized a code sheet to find confirmed parasocial interaction triggers by brands, and examples of parasocial interaction in the posts of those brands’ followers. The researcher looked to see if the utilization of previous research in controlled environments could provide the framework for studying the non-controlled conditions of …
"To Share Or Not To Share:" A Study Of An Individual's Self-Representation On Instagram In Accordance With Impression Management Theory, Breyanna Marie Blackwell
"To Share Or Not To Share:" A Study Of An Individual's Self-Representation On Instagram In Accordance With Impression Management Theory, Breyanna Marie Blackwell
Electronic Theses and Dissertations
This research study examined what the motivations and consequences of self-disclosure on Instagram were as well as its correlation with Impression Management Theory. The research used a 37 question survey which was distributed on social media, through the Department of Media and Communication at ETSU as well as a public speaking class. There were 232 participants in this study who were 18 or older and used Instagram. Research found that individuals’ self disclose using levels of relationship management, showing off, information sharing and habitual behavior. Future research includes the opportunity to incorporate a sample of participants across different cultures to …