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Communication Technology and New Media Commons™
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Full-Text Articles in Communication Technology and New Media
Dialogic Communication And Public Relations Websites: A Content Analysis Of The Global Top 250 Pr Agencies, Charles C. Akwari
Dialogic Communication And Public Relations Websites: A Content Analysis Of The Global Top 250 Pr Agencies, Charles C. Akwari
Electronic Theses and Dissertations
Past research has shown that dialogic communication has essential characteristics that foster two-way communication between organizations and their stakeholders. This study investigates how public relations firms incorporate the principles of dialogic communication on their websites. The top and bottom 50 websites from the Holmes report on Top 250 Global PR agency rankings were content analyzed. Kent and Taylor’s (1998, 2003) five principles of dialogic communication were applied to find out if public relations firms incorporate the principle of dialogic communication effectively on their websites, provide relevant information for stakeholders and prospective clients, and if there are differences between PR rankings …
Unfiltered?: A Content Analysis Of Pro Athletes' "Twitter" Use., Justin A. Shockley
Unfiltered?: A Content Analysis Of Pro Athletes' "Twitter" Use., Justin A. Shockley
Electronic Theses and Dissertations
As new media grow, so do the users who navigate the virtual world. People and organizations are forced to adapt in order to stay relevant in a technologically driven marketplace. The sports world has been changed drastically because of new media. Athletes no longer communicate with the general public solely through traditional media outlets such as newspapers. Social networking sites such as Twitterallow athletes to directly communicate with mass audiences. This direct communication raises several questions with regard to dynamics of communication and uses of Internet portals. A content analysis examined professional athletes' "Twitter" posts to help …