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Full-Text Articles in Communication Technology and New Media

Immersed In Fire: The Use Of Virtual Reality As An Attitude Assessor And Boundary Object In Wildland Fire Management, Casey Olechnowicz May 2018

Immersed In Fire: The Use Of Virtual Reality As An Attitude Assessor And Boundary Object In Wildland Fire Management, Casey Olechnowicz

Electronic Theses and Dissertations

Interest in using prescribed burning as a forest management tool to promote forest health and regeneration is growing in Maine. The goal for this research was to better understand the way that the public perceives prescribed burning practices in wildland-urban interfaces, with an emphasis placed on how immersive imagery, closely related to virtual reality (VR), compares to traditional communication methods. We specifically focus on the social acceptability of prescribed burning and analyze how the level of immersive imagery is related to that acceptability (Ahn, 2015; Bricken, 1990; Fogg, Cuellar, and Danielson, 2009; Smith 2015; Wiederhold, Davis, and Wiederhold, 1998). The …


“Friendship With A Brand”: Parasocial Interaction With Burger Brands On Social Media, Alexander E. Carter May 2018

“Friendship With A Brand”: Parasocial Interaction With Burger Brands On Social Media, Alexander E. Carter

Electronic Theses and Dissertations

The present study represents a content analysis of the efforts of real-world brands to facilitate parasocial interaction with their followers. The researcher examined these social media exchanges through the scope of parasocial interaction theory, uncertainty reduction theory, and social response theory. The researcher examined posts in mid to late August 2017 and utilized a code sheet to find confirmed parasocial interaction triggers by brands, and examples of parasocial interaction in the posts of those brands’ followers. The researcher looked to see if the utilization of previous research in controlled environments could provide the framework for studying the non-controlled conditions of …


Political Journalists Tweet About The Final 2016 Presidential Debate, Hannah Hopper May 2018

Political Journalists Tweet About The Final 2016 Presidential Debate, Hannah Hopper

Electronic Theses and Dissertations

Past research shows that journalists are gatekeepers to information the public seeks. Using the gatekeeping and agenda-setting theory, this study used a content analysis of tweets from political journalists during the final 2016 presidential debate to examine social media usage in efforts to convey information to followers and whether social media has allowed for journalists to present a more transparent view of candidates to the public. This study used feminist political theory to further analyze whether the tweets from political journalists portrayed Hillary Clinton, the female candidate, with stereotypical “female” traits, such as more emotional and more trustworthy. Applying these …


#Rest In Digital Peace: Examining Attachment Dimensions' Relationship To Grief Messages On Facebook, Kendall Uhrich Jan 2018

#Rest In Digital Peace: Examining Attachment Dimensions' Relationship To Grief Messages On Facebook, Kendall Uhrich

Electronic Theses and Dissertations

Grief is a natural reaction to loss that can include behaviors and thoughts that are emotional, physical, and spiritual (DeSpelder & Strickland, 2015). With the rise of social media, grief is now performed in a different and more public manner. The current literature has established the connection between how one grieves and their attachment dimension of either attachment anxiety or attachment avoidance (Bowlby, 1980; Schenck, Eberle, & Rings, 2016; Waskowic & Chartier, 2003; Worden, 1983). Attachment dimensions have also been correlated with social media usage, primarily the use of Facebook (Hart, Nalling, Bizer, & Collins, 2015; Lin, 2015). Findings from …


Emergent Narrative: Stories Of Play, Playing With Stories, Eric Murnane Jan 2018

Emergent Narrative: Stories Of Play, Playing With Stories, Eric Murnane

Electronic Theses and Dissertations

Emergent narrative, a phenomenon of unexpected contextual stories arising through play, has been researched in the field of game studies since 1999. However, that discussion largely lies in the realm of theoretical stories which are generated by either the system or the player. The purpose of this dissertation is to deepen our understanding of emergent narrative by examining real-world examples of the phenomenon. Four hundred player posts were gathered from forums relating to the video game Skyrim (a large, open world fantasy roleplaying game) and analyzed using a mixed-method framework which is informed by digital ethnography, fan studies, and game …