Communication Technology and New Media Commons^™

The Digital Folklore Project: Tracking The Oral Tradition On The World Wide Web., Jasen Bacon

Electronic Theses and Dissertations

I collected forty-two e-mail forwards over the course of four months, and from those I formulated a framework that adapts existing theory in collection and study of real-world folklore to the emerging folk communities that exist on the internet. Through this analysis I prove that the same genres of folklore that is routinely collected by folklorists have been adapted to fit the digital environment of the internet. I then use the framework that I lay out to perform a study of the e-mails themselves.

Texting Versus Talking: Age Sex And Extroversion As Predictors Of Frequency And Preference Among An Undergraduate Cohort., Chris J. Labowe

Electronic Theses and Dissertations

This study examines text messaging behavior of ETSU undergraduates. Data come from a survey of 485 students enrolled during the 2010 fall semester. The current study explores the effects of sex, age, and extroversion on (1) the volume of texts a person sends and (2) preferences for texting or calling. The study also explores the use of cell phones as a means of avoiding others during co-present interaction. Findings reveal that age is the strongest predictor of text messaging, with younger respondents being more likely to text. The study also finds that women prefer texting, while men prefer voice calls. …

Social Media In Higher Education: Building Mutually Beneficial Student And Institutional Relationships Through Social Media., Megan L. Fuller

Electronic Theses and Dissertations

Social applications such as Facebook, YouTube, and Twitter have driven the public growth of Web 2.0. Universities and colleges are using social media to reach student prospects, keep contact with current students and alumni, and provide a mechanism for group collaboration and interaction in the classroom. Higher education institutions are influenced by current social media trends, and figuring out how to effectively interact with various constituencies within the social media environment can be challenging.

In this study, a group of higher education students were surveyed about their social media practices and preferences with a focus on education-related activities. The goal …

Beyond Cyberpessimism And Cyberoptimism: The Dual Nature Of Social Network Site Interaction., Jeremy David Makely

Electronic Theses and Dissertations

This thesis applies methodological and micro-sociological insights derived from the pioneering social psychologist Georg Simmel (1858-1918) to the contemporary social media platform, Facebook. In opposition to previously-reported one-sided, polarized analyses (i.e. either/or, pessimistic or optimistic), this study suggests a more nuanced judgment: interaction viewed as social exchange reveals that individuality is often promoted though can occasionally be hindered; while most exchanges are ill-suited for sustaining interpersonal value, they ironically facilitate enhanced trust; and finally, the unique structure of site-based exchange generally facilitates rather than undercuts constructive conflict.

Fashioning The Self: Performance, Identity And Difference, Jessica L. Neumann

Electronic Theses and Dissertations

This thesis project will examine cultural and rhetorical communication studies to determine how these modes of analysis can be compared with interdisciplinary literature to better understand the role fashion plays within everyday performances and the shaping of identity. Criticisms by second-wave feminist scholars have focused on the fashion industry's overarching male influence; in more recent scholarship, feminist academics have often considered an affinity for fashion to be un-feminist and oppressive. I argue that fashion can instead be viewed as a tool for female agency and expressing individuality, rather than just a mode for reinforcing gendered norms. Using feminist rhetorical analysis …

The Visual Divide Islam Vs. The West, Image Peception In Cross-Cultural Contexts, Hatem Nazir Akil

Electronic Theses and Dissertations

Do two people, coming from different cultural backgrounds, see the same image the same way? Do we employ technologies of seeing that embed visuality within relentless cultural and ideological frames? And, if so, when does visual difference become a tool for inclusion and exclusion? When does it become an instrument of war? I argue that we‘re always implicated in visuality as a form of confirmation bias, and that what we see is shaped by preexisting socioideological frames that can only be liberated through an active and critical relationship with the image. The image itself, albeit ubiquitous, is never unimplicated - …