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Communication Technology and New Media Commons™
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Full-Text Articles in Communication Technology and New Media
Commentary: Changing The Channel: Public Health Communication In The 21st Century, Anna Goodman Hoover
Commentary: Changing The Channel: Public Health Communication In The 21st Century, Anna Goodman Hoover
Frontiers in Public Health Services and Systems Research
This commentary asserts the need for research examining the use and efficacy of social media as a tool for meeting public health stakeholders’ information needs. The author points to several potential research questions for the field, situates studies addressing these questions within the PHSSR Research Agenda, and introduces the work of Harris et al. that is included in this issue of Frontiers. The commentary closes with a call for horizontal stakeholder communication that supports evidence-based decision-making.
“What’S Happening” @Twitter: A Uses And Gratifications Approach, Corey Leigh Ballard
“What’S Happening” @Twitter: A Uses And Gratifications Approach, Corey Leigh Ballard
University of Kentucky Master's Theses
The uses and gratifications approach places power in the hands of the audience and is a helpful perspective when trying to understand media usage, exposure, and effects. However, while the uses and gratifications approach has been applied regularly to traditional media, research explaining why people use new social media networks as well as the gratifications they obtain from them is scarce at best. This thesis provides a comprehensive overview of the uses and gratifications approach as well as the current literature about social media networks. An argument is built within the thesis to study Twitter as one social media network …