Communication Technology and New Media Commons^™

Designing Museums For Participation, Collaboration And Social Interaction, Martin Mccarthy

Masters

This thesis documents the design and development of novel interactive experiences that explored concepts aimed to enhance the visitor experience to Cork Butter Museum, Cork, Ireland.

The context to the work is that in recent years, museums and cultural institutions are increasingly motivated to apply creative strategies to engage visitors who come for recreational, social and sometimes educative purposes. Novel museum exhibits designed to cater for such needs often involves the integration of new media technologies in response to rising expectations visitors have with regards to being actively engaged during their visit. This often requires a higher level of participation …

A Study On How New Media Is Impacting On The Irish Public Relations Industry, Ciara Murphy

Theses

This thesis looks at how new media is impacting on the public relations industry in Ireland. It attempts to identify if Irish practitioners believe that the Internet is an important tool for two-way communication purposes, to identify the implications of new media on the practice of public relations, to determine how new media is impacting on the mass media in Ireland and to determine how social media is currently being implemented by PR practitioners in Ireland.

The study attempts to fill a gap in public relations research and professional literature because there is no organising framework that merges new technologies …

The Changing Face Of Print Media : How New Attitudes To Communication By Both Industries Could Affect Public Relations., Paul Kennedy

Theses

Digital media is a phenomenon that has affected many industries, particularly both print media and public relations. Communication is something is at the heart of both of these industries. In this thesis, communication theory is explored in a digital media and print newspaper context, in relation to these industries. It is explored how both industries are using similar techniques, and the merit of these approaches are investigated and discussed. Included in this are the value of new news outlets and new and old business models. Opinions on modem media relations are investigated and the weight of third- party endorsement is …

Enhancing Science Education Through Engaging Visual Content, David Kavanagh

Theses

In recent years a decline in the number of Irish students choosing to study science, at second level and on into third level, has become potentially harmful to the desired creation of a science-based knowledge economy. A primary contributing factor towards this decline is a lack of interest in the subject within the classroom, as was established by The Task Force on the Physical Sciences in 2002.

The primary aim of this Masters research is to investigate the role of visualisation in making the study of science more accessible and engaging to students to counter this decline. To this end …

Development Of An Interactive Multimedia Research Information System For The Archival Of The Music And Culture Of The Sliabh Luachra Area, Martina O'Neill

Theses

We are living in a world where communication is introducing much multiculturalism into society. Irish music is being mixed with music from all different cultures creating a worldwide acceptable type of "Irish Music\ As a result we are losing our true culture which is rooted in the Irish music and dance. This primary focus of this project was to set up an archival system to store the music of the Sliabh Luachra area. The music of the Sliabh Luachra area is a rich and rare heritage and was influenced greatly by the music of Padraig O’Keeffe, a renowned fiddle master …