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Communication Technology and New Media Commons™
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- 2.04 Nonformal/extension education and outreach (using technology) (2)
- 7.02 Empirical-analytic methods (2)
- 1.04 Nonformal/extension education and outreach (1)
- 1.05 Workforce preparation, professional development (in communications) (1)
- 1.07 Agricultural literacy (1)
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- 4.08 Social marketing, educational/public information campaigns (1)
- 7.01 Interpretive methods (1)
- 7.05 Needs assessment (1)
- Cattle production (1)
- Communications perceptions (1)
- Cooperative Extension (1)
- Diffusion of innovation (1)
- Internet-based research (1)
- Needs assessment (1)
- Online videos (1)
- Outreach (1)
- Public science engagement (1)
- Qualitative (1)
- Science communication (1)
- Source credibility (1)
- Theory of planned behavior (1)
- Twitter (1)
- Video training (1)
Articles 1 - 3 of 3
Full-Text Articles in Communication Technology and New Media
A Pilot Qualitative Case Study Of Agricultural And Natural Resources Scientists’ Twitter Usage For Engaging Public Audiences, Jamie Loizzo, Catherine Jones, Abby Steffen
A Pilot Qualitative Case Study Of Agricultural And Natural Resources Scientists’ Twitter Usage For Engaging Public Audiences, Jamie Loizzo, Catherine Jones, Abby Steffen
Journal of Applied Communications
Scientists are frequently asked to broadly share their expertise and research with a variety of audiences, beyond typical academic circles in their home disciplines. That could include developing community engagement programs, school outreach, leveraging online social networks, and other activities. The purpose of this study was to examine U.S. agricultural and natural resources (ANR) scientists’ typical science communication channels, their experiences utilizing Twitter for sharing their knowledge, research, and engaging in online public science discussion. Diffusion of Innovations theory and the model of science in-reach versus outreach guided this study. Researchers used a qualitative case study design. Data collection included …
Comparison Of Extension Personnel And Supervisor Perceptions Of Communications Activities, Brittany Bowman, Quisto Settle, Elizabeth Gregory North, Keri Collins Lewis
Comparison Of Extension Personnel And Supervisor Perceptions Of Communications Activities, Brittany Bowman, Quisto Settle, Elizabeth Gregory North, Keri Collins Lewis
Journal of Applied Communications
Extension is often called the “best-kept secret” having low awareness with the public but high satisfaction with clientele. Extension services nationwide have faced budget cuts, creating a need for the organization to re-evaluate its activities, including how it communicates with its stakeholders. While Extension personnel are the ones who will do most of the communicating, their supervisors impact the personnel’s actions, which means it is important to assess both groups. A survey was conducted with Extension personnel and their supervisors in Mississippi assessing engagement in communications activities and perceptions of those activities, as well as personnel’s preference of professional development …
Effect Of Source In Online Video Training For Cattle Producers, Joseph Chapes
Effect Of Source In Online Video Training For Cattle Producers, Joseph Chapes
Online Journal of Rural Research & Policy
Escherichia Coli (E. Coli) contamination has been a long-existing concern for the cattle production industry, often causing negative public health and economic consequences. The existence of pre-harvest practices that reduce E. coli contamination creates the opportunity to support human health by modifying behaviors in cattle production through educational communication. It is vital to consider how communication can be modified to persuade the audience. This study examined the effects of having different sources, such as a veterinarian or cattle producer, present the message in a training video. An experimental design was used to examine how the source is identified …