Open Access. Powered by Scholars. Published by Universities.®
![Digital Commons Network](http://assets.bepress.com/20200205/img/dcn/DCsunburst.png)
Communication Technology and New Media Commons™
Open Access. Powered by Scholars. Published by Universities.®
Articles 1 - 3 of 3
Full-Text Articles in Communication Technology and New Media
Market To Me: A Case Study On The Marketing Efforts Of Salesforce Software Company, Marissa Adrianna Spiess Espinola
Market To Me: A Case Study On The Marketing Efforts Of Salesforce Software Company, Marissa Adrianna Spiess Espinola
Experience Industry Management
Social media platforms constitute outstanding channels for fostering relationships with consumers. Recently, there has been a drastic shift towards social media marketing and away from traditional marketing. Marketers are beginning to understand the importance of social media opportunity and are implementing social media marketing strategies and initiatives into companywide marketing practices. Companies cannot afford to lack presence on social media, as competitors could outpace them with marketing efforts of products and services to the public. Social media has become a necessary tool when marketing and advertising. The purpose of this study was to examine social media marketing practices of Salesforce …
Texting Etiquette And Its Effects On Our Perceptions Of Intimate Relationships, Taylor Clarke
Texting Etiquette And Its Effects On Our Perceptions Of Intimate Relationships, Taylor Clarke
Communication Studies
Abstract
This study seeks to understand the association between texting habits and characteristics and partner perceptions of intimate relationships. This study investigates multiple aspects of texting such as: temporality, participants’ perceived satisfaction with their significant other, length of text messages, frequency of communication, among others. It is hypothesized that texting etiquette and its various sub-components will be influential in how participants will rate their level of satisfaction (closeness, intimacy, emotional support, and effort) with their significant other. Ten in-depth interviews were conducted with college-aged participants. They were asked questions regarding the texting etiquette of their significant other as well as …
The Human Side Of A Mediated Life: How Mediated Communication Is Affecting Relationships And Nonverbal Literacy, Meghan E. Green
The Human Side Of A Mediated Life: How Mediated Communication Is Affecting Relationships And Nonverbal Literacy, Meghan E. Green
Communication Studies
No abstract provided.