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Communication Technology and New Media Commons™
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Articles 1 - 11 of 11
Full-Text Articles in Communication Technology and New Media
Making Strides Against Breast Cancer Campaign 2012 And Beyond: Awareness And Participation For Behavioral Change, Ebony Chetto
Making Strides Against Breast Cancer Campaign 2012 And Beyond: Awareness And Participation For Behavioral Change, Ebony Chetto
Journalism
The following study investigates how to develop and maintain a health outreach program in order to make a behavior change in participating in the breast cancer movement. The number of women becoming affected by breast cancer is increasingly growing, and the students who developed the Making Strides Against Breast Cancer Campaign saw the need to raise awareness of this disease on campus and in the community. The campaign’s focus was to create and publicize an outreach event called Rock the Tatas, a fundraising concert to support the fight against breast cancer. With scholarly research, the design of the campaign attempts …
Friends Of Hearst Castle: Creating A Social Media Plan Using Public Relations Strategies For A Nonprofit, Amy Jean Checho
Friends Of Hearst Castle: Creating A Social Media Plan Using Public Relations Strategies For A Nonprofit, Amy Jean Checho
Journalism
Nonprofits, like Friends of Hearst Castle, understand the importance of social media use such as Facebook. However, many times Facebook messages are inconsistent and the multiple channels of social media are overwhelming. A Social Media Strategy or Plan can help nonprofits communicate their goals effectively and efficiently, with more success than before. This project discusses the best ways nonprofits can maximize their Facebook usage. Facebook is an easy way for nonprofits to communicate with their target audiences and have consistent communication. Friends of Hearst Castle was the nonprofit I worked with to help create and implement a Social Media Plan. …
Getting On The Bus: Marketing San Luis Obispo's Regional Transit Authority, Jenna Higgins
Getting On The Bus: Marketing San Luis Obispo's Regional Transit Authority, Jenna Higgins
Master's Theses
A new trend is emerging, seeking to recognize the benefits of and encourage the use of public transportation. In the past, public transit agencies have not directed much energy or focus at marketing, seeking to use limited funds elsewhere. “The common perception is that money spent on marketing would be better spent on transit systems themselves…over time, a sustained investment in marketing increases the number of people who use transit. Increased ridership leads to increased revenue, and ideally, an increase in service to match the new demand” (Arpi, 2009).
Even as marketing gains importance in the public transit world, questions …
The Human Side Of A Mediated Life: How Mediated Communication Is Affecting Relationships And Nonverbal Literacy, Meghan E. Green
The Human Side Of A Mediated Life: How Mediated Communication Is Affecting Relationships And Nonverbal Literacy, Meghan E. Green
Communication Studies
No abstract provided.
'Moebius': Groundwork For Promotion & Visibility, Kanika Laroia
'Moebius': Groundwork For Promotion & Visibility, Kanika Laroia
Communication Studies
A record of the planning process for the transition of Moebius, the College of Liberal Arts literary journal, from a publication to an online website. Includes materials for future public relations and outreach efforts by the Moebius team.
A Study On Facebook Advertisement Strategies: Facebook Wall Posts Promote Higher Response Than Private Messages, Bria Park
Communication Studies
In this study, I focused on whether Facebook wall posts or private messages create a higher response rate from the receivers. First, I explain the background of internet communication and how certain strategies have created higher response in the past. Then, I present my method for discovering whether wall posts or private messages are more efficient in gaining response. Lastly, I reveal my results and discuss both what I could’ve done better to create more precise results and how this experiment is beneficial for modern day advertisement companies.
Transparency In The Fashion Industry: Social Media Use In Public Relations Strategies, Teri Akahoshi
Transparency In The Fashion Industry: Social Media Use In Public Relations Strategies, Teri Akahoshi
Journalism
No abstract provided.
Going Mobile: A Guide To Mobile Website And Application User Preferences, Kevin M. Weeks
Going Mobile: A Guide To Mobile Website And Application User Preferences, Kevin M. Weeks
Graphic Communication
Mobile devices are rapidly gaining popularity. There is an increasing demand for individuals who can develop quality mobile websites and applications. In the world of mobile, the most important consideration is the end user. Who is the application or mobile website trying to target and what do they want? This study was designed to determine what users value and whether current developers are accurately reflecting these values. Determining this was accomplished through surveys of mobile users, interviews with mobile web developers, and analysis of successful websites and apps through case studies. The survey included questions to determine what qualities mobile …
Comparative Models Of Cooperative Journalism, Mercedes N. Rodriguez
Comparative Models Of Cooperative Journalism, Mercedes N. Rodriguez
Journalism
No abstract provided.
Best Practices For Effective Corporate Crisis Management: A Breakdown Of Crisis Stages Through The Utilization Of Case Studies, Katelyn Smith
Best Practices For Effective Corporate Crisis Management: A Breakdown Of Crisis Stages Through The Utilization Of Case Studies, Katelyn Smith
Journalism
In the most recent decade, there has been a shortage of effectively managed corporate crises. This study is meant to discover the reasons behind the ineffective crisis management responses through the inspection of past corporate case studies in crisis management, as well as what can be done to help corporations use crisis management more effectively. The best practices in effective corporate crisis management in the three different stages of a crisis were attained through the utilization of case studies and expert opinions. The recommendations for practice include making pre-planning and evaluation regarded as more important in crisis management plans, choosing …
Nonprofit Organizations And Social Media: Streamlining Communications To Build And Maintain Relationships, Kristin Ann Kenney
Nonprofit Organizations And Social Media: Streamlining Communications To Build And Maintain Relationships, Kristin Ann Kenney
Journalism
No abstract provided.