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Communication Technology and New Media Commons™
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Full-Text Articles in Communication Technology and New Media
Breaking News Stories In The Age Of Citizen Journalism: Daily Nation’S Utilisation Of User Comments On Facebook, Agewa Waruguru Wainaina
Breaking News Stories In The Age Of Citizen Journalism: Daily Nation’S Utilisation Of User Comments On Facebook, Agewa Waruguru Wainaina
Theses & Dissertations
This study examines how the Nation Media Group (NMG) utilises comments made on its social media platform to break, update, and ultimately publish stories on social media platforms, the study focused on Facebook. Previous studies have established that the audience has the power to determine what content media houses publish, even forcing social media editors to delete or change stories they publish online. Thus, media practitioners must understand how to best engage with their online consumers while delivering quality journalistic content and maintaining integrity. Through the literature review of similar studies, it was found that scholars have determined that audience …