Communication Technology and New Media Commons^™

Assessing Youtube Vloggers’ Ethical Conduct And Impact On Political Discourse In The 2021 Uganda General Elections., Otto John Alex

Theses & Dissertations

This research delves into the pivotal role played by YouTube vloggers during the 2021 elections in Uganda. The study focuses on assessing vloggers' content's quality and ethical standards, understanding audience engagement, and analysing the overall impact on citizen participation. Through the examination of 10 videos and 19 in-depth intervie, and 2 Key informant interviews revealed that vloggers often disseminated biased and inaccurate information to attract viewer engagement. The content analysis highlighted unbalanced reporting, a breach of journalism ethics, and a primary focus on profit-making, neglecting responsible journalism's foundational principles. As observed in the comment sections, audience interaction showcased a dynamic …

Media's Coverage Of Biotechnology And Gmo’S: How Kenyan Broadcast Media Covered The Lifting Of The Ban On Genetically Modified Foods., Zeynab Nyangule Wandati

Theses & Dissertations

The introduction of genetically modified organisms (GMOs) has been controversial globally, with differing views on the risks and benefits of their use in agriculture, even though the technology is extensively used in medicine. In Africa, the adoption of GMOs has been relatively slow compared to other regions due to a combination of factors, including poor infrastructure, inadequate resources, and public resistance. Studies have shown that the media often portrays GMOs as a threat to human health and the environment, a narrative often pushed by the news sources interviewed, with little emphasis on their potential benefits or the science of it. …

Digital Activism Through Humour And Satire: An Analysis Of The Use Of Tiktok And X For Political Accountability In Uganda., Shemei Agabo

Theses & Dissertations

No abstract provided.

The Framing Of Digital Currencies In Rwandan Media: A Comparative Study Of Igihe.Com And The New Times., Cyuzuzo Jean De Dieu Samba

Theses & Dissertations

This study analyzed the media coverage of cryptocurrencies in Rwanda’s two leading online publishers, focusing on identifying trends and biases in their reporting. Anchored on Framing Theory, phase one of this study used quantitative content analysis to analyse the tone of coverage, the nature of coverage and to comparatively analyse what the data analysis tells of nuances between coverage in English and coverage in Kinyarwanda from samples of media coverage of cryptocurrencies in the two outlets over a specified period. In phase two, the data was analyzed and presented using descriptive and inferential statistics to respond to the research objectives …

News Media Content Shifts And Declining Youth News Consumption In Uganda’S Legacy Media: A Case Study Of The New Vision., Alex Bagyenzire Atuhaire

Theses & Dissertations

The decline in the number of young people consuming news media is a phenomenon occasioned by the digital migration of the youthful population, media content disruptions, market competition and rapid technological innovations. These forces, together with the highly youthful population in Uganda that has either migrated to digital platforms or are digital natives have not only resulted in shifts in consumption habits but also a decline in legacy media consumption. Using The New Vision as a case, the project sought to analyse and explore media news content changes and youth news consumption levels in the Ugandan media focusing on key …

Innovating For Efficiency: The Use Of Generative Ai In Kenyan Newsrooms., Anthony Irari Ngugi

Theses & Dissertations

Generative AI has revolutionized media landscapes around the globe, including in Kenya. Widely known for mobile technology adoption and digital entrepreneurship, Kenya's journalism field is experiencing drastic transformation thanks to AI's powerful abilities. This study sought to understand how Generative AI (GenAI) is being adopted by Kenyan media houses, as well as its advantages, drawbacks, and challenges associated with journalistic innovation. Chapter 1 introduces the global impact of

Generative AI while outlining specific implications for Kenyan newsrooms. Contextualizing AI's rise in media, this paper compares traditional and modern journalistic practices as well as big tech's impact in shaping news consumption …

An Analysis Of The Use Of Whatsapp In The News-Making Process: A Case Of Bbc Africa., Maureen Nasimiyu Nyukuri

Theses & Dissertations

No abstract provided.

Breaking News Stories In The Age Of Citizen Journalism: Daily Nation’S Utilisation Of User Comments On Facebook, Agewa Waruguru Wainaina

Theses & Dissertations

This study examines how the Nation Media Group (NMG) utilises comments made on its social media platform to break, update, and ultimately publish stories on social media platforms, the study focused on Facebook. Previous studies have established that the audience has the power to determine what content media houses publish, even forcing social media editors to delete or change stories they publish online. Thus, media practitioners must understand how to best engage with their online consumers while delivering quality journalistic content and maintaining integrity. Through the literature review of similar studies, it was found that scholars have determined that audience …

Examining The Role And Implications Of Twitter On News Production In Ugandan Newsrooms: A Case Of Nation Media Group Uganda, Elizabeth Amongin

Theses & Dissertations

Social Media, particularly Twitter, has increased and eased the news production process by enhancing sourcing, gathering, and distributing news content. This study examined the implications of applying or using witter in the news production process in Ugandan newsrooms. This study focused on Nation Media Group -Uganda (NMG-U) and the New Media Theory guided it. The study applied a qualitative study approach and indepth interviews to collect data from 22 journalists and editors who were purposely selected. The study used a case study design to establish the role of Twitter in news sourcing and the attribution of quotes This study found …

Digital Media And Democratization: The Role Of X In Promoting Participatory Democracy In Rwanda., Christophe Hitayezu

Theses & Dissertations

Amidst the ever-evolving landscape of digital media's impact on democracy, this study explored the nuanced relationship between X and participatory democracy in Rwanda. Anchored on the Theory of Public Sphere and New Media Theory, this research shed light on the multifaceted interactions between citizens and politicians on X in Rwanda. By quantifying the interactions between politicians and citizens, finding out whether accountability mechanisms exist on the platform, and citizen-driven concerns; the study aimed to offer a comprehensive understanding of X's role in promoting participatory democracy in Rwanda. Situated within the Rwandan political context, this study gains significance as it navigates …

News Media Coverage Of Court Matters Involving Children In Kenya., Lenox Omondi Otieno

Theses & Dissertations

The pivotal role of news media as the fourth estate in society cannot be overstated; it profoundly influences public opinion, shapes perceptions, and mirrors a nation's values. Much like in other countries, in Kenya, media assumes a central role in reporting legal proceedings, especially those involving children. The manner in which these events are covered carries significant consequences, directly impacting the welfare and rights of the children concerned. This study critically examines the news media's coverage of court proceedings involving children in Kenya, focusing on mainstream television channels, namely Citizen TV, NTV, and KTN News, owing to their substantial viewership. …

An Analysis Of The Contribution Of Training Grants To The Ugandan Media: A Case Study Of The New Vision And Daily Monitor., Julius Odeke

Theses & Dissertations

The training of journalists has become an important element in enhancing the development of the media due to the popular global conjecture that a developed media consequently helps citizens to make informed decisions. But a number of factors like the choice of areas for training that needs funding and challenges media experiences in enhancing media development have over the time stifled the operations of the Ugandan media limiting its ability to advance issues of public interest (McChesney, 2008:37;Nyarko, 2015).This study therefore sought to identify areas covered by the training grants in the past five years (2019-2023), analyse the contribution of …

Examining Audience Perceptions And Role Of Cookies In Select News Websites In Kenya: A Case Of Nation Africa And The Standard, Isabel Mwendwa Radoli

Theses & Dissertations

This thesis investigates the audience perceptions and the role of cookies in the user experience of selected news websites in Kenya. In an era dominated by digital media consumption, understanding how users interact with online news platforms is crucial for media practitioners and technology developers. The study focuses on the Kenyan context, exploring the unique dynamics that shape user engagement with news content and the impact of cookies on their online experience. The research employed a mixed-methods approach, combining a quantitative survey focused on audience perceptions of cookies and interactions with cookie consent notices and in-depth interviews with commercial website …

Exploring The Challenges And Opportunities Of Digital Transformation In Media Organizations: A Case Of Nation Media Group Uganda., Emmanuel Waiswa

Theses & Dissertations

This study explores Nation Media Group Uganda’s digital transformation and revenue diversification efforts in response to challenges in the evolving media market. Employing a mixed methods approach, including in-depth interviews with 7 key stakeholders, an online questionnaire distributed to 43 respondents, and document analysis, the study offers nuanced insights into NMGU's digital landscape. The key focus areas of this study are first - organizational culture, technology, and digital competencies. NMGU faces resistance to innovation rooted in a focus on traditional revenue streams, creating bureaucratic hurdles and a generational gap. Addressing these challenges requires a proactive approach to technology integration and …