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Communication Technology and New Media Commons™

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Theses/Dissertations

2023

Communication

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Full-Text Articles in Communication Technology and New Media

The Semiotic Use Of Emojis In Marketing Communication, Naif Albarzan May 2023

The Semiotic Use Of Emojis In Marketing Communication, Naif Albarzan

Electronic Theses and Dissertations

Despite the emergence of social media as the primary tool for communication in social and business settings, research on effectiveness of communication using of emojis is limited. This project seeks to bridge the gap in understanding the effectiveness of the use of emojis in marketing communication. In particular, the dissertation will focus on an interpretive exploration of the use of emojis in marketing communication as a semiotic that supports persuasion.

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Perspective And Perception: How Reddit Trip Reports Convey And Offer Different Knowledges About Psychedelic Drugs, Kevin Lawson Nutt May 2023

Perspective And Perception: How Reddit Trip Reports Convey And Offer Different Knowledges About Psychedelic Drugs, Kevin Lawson Nutt

All Theses

Psychedelics drugs are slowly gaining recognition for their potential medicinal value in therapeutic settings in Western science. However, there remains a great deal of hostility and hesitancy toward psychedelics, largely due to the psychedelics’ collective classification as Schedule I drugs in America, which resulted from a history of the drug class’ demonization. Nonetheless, several US states and cities having decriminalized psychedelic drugs in certain contexts, but the general population is relatively naïve to the potentialities psychedelics can offer. This thesis studies trip reports, which are firsthand accounts of individual psychedelic experiences, on Reddit to shed light on the different knowledges …

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Analyzing The Effects Of Video Games On Social Anxiety And Communication, Ana S. Quigley Jan 2023

Analyzing The Effects Of Video Games On Social Anxiety And Communication, Ana S. Quigley

Senior Projects Spring 2023

Those with high levels of social anxiety can struggle with their communication skills, and confidence in communication. By using a virtual platform such as Zoom to communicate with others, individuals with social anxiety have shown decreased levels of anxiety, even noting that they prefer the virtual platform over face-to-face encounters (Yen et al., 2012). Video games can increase this level of anonymity that could be felt through zoom, by removing the ability to see the other individual’s face. This gives video games the opportunity to decrease anxiety levels while still requiring a degree of communication. Participants will be randomly sorted …

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A New Era Of Policing: Uncovering Ways Officers Believe Community Relations Can Be Restored, Bradi Kai Kooyman Jan 2023

A New Era Of Policing: Uncovering Ways Officers Believe Community Relations Can Be Restored, Bradi Kai Kooyman

University of the Pacific Theses and Dissertations

The present study qualitatively investigated law enforcement officers’ opinions on creating more positive relationships with community members and how news media can play a role in deteriorating community attitudes and perceptions of law enforcement officers. A total of six participants were selected to participate in a forty-five-minute interview. Participants were asked questions regarding positive and negative factors in their relationship with their communities, local and national law enforcement portrayals in news media, reforms needed within law enforcement, beliefs toward community policing, and factors that lead to success in their relationships with citizens. This study discovered that building trust, implementing community …

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