Communication Technology and New Media Commons^™

An Evaluation Of Media Messaging By African Fashion Designers And Marketing Message Strategies, Esther Oyindamola Oyanibi

Electronic Theses and Dissertations

In recent times, African brands have been featured heavily in global landscape fashion events, with brands from Nigeria, South Africa, and Kenya leading the way. Although such recognition could be traced to their expertise, the unique approach of African brands involves putting out unique designs that easily stand out in the global fashion market. However, their uniqueness goes beyond the designs they put out, as it is also strongly expressed in their media messaging and, consequentially, their marketing strategy.

This study provides a content analysis of the most important characteristics of eight brands from different regions of the African continent. …

Read This: A Content Analysis Framework For Book Recommendation Applications, Cypress S. Payne

Honors Projects

Book recommendation applications combine word-of-mouth recommendations with algorithms that can suggest books based on a user’s account activity, creating a robust system for finding new books to read. Current research on recommendation systems is purely quantitative, focusing on the efficacy of the system, and content analyses are only just beginning to be performed on mobile applications. I use previous content analyses on applications as a basis for creating a content analysis framework for book recommendation applications. This framework can be used to analyze what users find important in book recommendation apps and inform app creators about their users’ wants and …