Communication Technology and New Media Commons^™

Navigating The Social Landscape: An Exploration Of Social Networking Site Usage Among Emerging Adults, Kristen Colbeck

Electronic Thesis and Dissertation Repository

This study explores how emerging adults (Arnett, 2000) in their first- and second-year of undergraduate study make use of social networking sites (SNSs) for their day-to-day sociality. This study compares emerging adults’ use of Facebook, which is the most popular and widely used SNS among this particular demographic, to increasingly popular SNSs Twitter and Instagram. This project seeks to discover how the use of different SNSs supplements, changes, or replaces the use of Facebook, considering social capital exists on each platform, and if and how each sites’ uses and gratifications differ. This study employs face-to-face semi-structured interviews to pursue the …

The 21st Century Activist's Dilemma: Social Media's Impact On The Occupy And Tea Party Movements, Alexander Elliott Carter-Parks

Senior Projects Spring 2015

This paper examines the influence of social media on political participation in American social movements, focusing on the cases of the Occupy and Tea Party movements during their heyday in the period from 2009 to 2012 as a framework for analysis. Users of these social networks have access to instantaneous information dissemination, broad new political networks, and a wealth of radical thought; but also can be diverted from real-world participation by the appeal of low-cost online activism. Using a foundation of strong-tie/weak-tie activism theory, demographics surveys, and media coverage this paper argues that social media has reshaped the process by …

Social Media & Audience Participation In Regard To Television, Jean Marie Mcbride

Williams Honors College, Honors Research Projects

Jean McBride

Major: Communications: Radio/TV Broadcasting & Mass Media Production

Project Sponsor: Dr. Sylvia White

Number of Project Credits: 3

Social Media & Audience Participation in Regard to Television

The purpose of my honors project was seeing if social media had an influence on television show ratings and popularity by incorporating audience participation. Especially in regards to television shows that have been around for years, I was interested to see if television ratings went up when using Twitter compared to when they did not use Twitter to increase viewers and audience participation. I surveyed forty-nine collegiate women between the ages …