Open Access. Powered by Scholars. Published by Universities.®
![Digital Commons Network](http://assets.bepress.com/20200205/img/dcn/DCsunburst.png)
Communication Technology and New Media Commons™
Open Access. Powered by Scholars. Published by Universities.®
- Discipline
-
- Agribusiness (1)
- American Material Culture (1)
- American Studies (1)
- Arts and Humanities (1)
- Business (1)
-
- Critical and Cultural Studies (1)
- Health Communication (1)
- Interpersonal and Small Group Communication (1)
- Leisure Studies (1)
- Marketing (1)
- Medicine and Health Sciences (1)
- Other Communication (1)
- Other Public Health (1)
- Public Health (1)
- Public Relations and Advertising (1)
- Social Influence and Political Communication (1)
- Social Media (1)
- Sociology (1)
- Sociology of Culture (1)
- Tourism and Travel (1)
Articles 1 - 2 of 2
Full-Text Articles in Communication Technology and New Media
College Students’ Use Of Social Media To Communicate About Alcohol And Drinking Behaviors, Jenna E. Reno
College Students’ Use Of Social Media To Communicate About Alcohol And Drinking Behaviors, Jenna E. Reno
Theses and Dissertations--Communication
Social networking sites (SNSs) are an increasingly popular channel for communication among college students. Often students disclose more freely via social networking sites than they would in other situations. These disclosures commonly include information about engaging in risky health behaviors (e.g., binge drinking). Study 1 examined students’ impression management goals and self-presentation tactics specifically related to self-disclosures of drinking behavior on SNSs. Findings suggest that students use differing self-presentation tactics across various SNSs in order to achieve their impression management goals and to avoid consequences associated with disclosing about risky health behaviors to certain audiences. Study 2 sought to develop …
From Grapes To Wine To Brands To Culture: A Qualitative Study Of Kentucky Wineries And Kentucky Wine Producers, Benjamin J. Triana
From Grapes To Wine To Brands To Culture: A Qualitative Study Of Kentucky Wineries And Kentucky Wine Producers, Benjamin J. Triana
Theses and Dissertations--Communication
The Kentucky wine industry has grown from six wineries in 1999 to more than sixty wineries as of 2013. However, the industry has reached a crucial point in its development as funds allotted from the Tobacco Master Settlement Agreement ended in 2014. As a result, Kentucky wine producers must navigate the demands of local, regional, national, and international wine markets without the same amount of economic support provided in the early stages of the industry’s development.
The purpose of this study was to investigate (1) how Kentucky wine producers use cultural associations to manage their brands, (2) communicate with multiple …