Communication Technology and New Media Commons^™

Digital Rite Of Passage: The First Social Media Kids, Julia Kennedy

Honors College Theses

Through a combination of academic research and creative storytelling, this thesis delves into the largely undocumented experiences of the “first social media kids,” an entire generation of tweens who grew up using social media in the 2010s before it was heavily moderated or imbued with age restrictions. While stories about this age of social media have been traded consistently in conversations between peers who are currently in their early twenties, there is a clear lack of academic work focused on early social media and the young users who explored it. Through the medium of an episodic and investigative podcast titled …

Building Broski Nation: How Brittany Broski Fosters Parasocial Relationships Through Tiktok, Maureen Corrigan

Honors College Theses

This study delves into the concept of parasocial relationships (PSR) in the 21st century, specifically how social media influencers employ parasocial interaction (PSI) tactics on TikTok to form these relationships. This study explores the affordances of direct contact that TikTok allows for and its influence on PSR/PSI. This was able to be done by using popular TikTok influencer Brittany Broski’s “spam” account as a case study. I coded specific PSI tactics and tracked how these tactics correlated to the engagement metrics of her videos. As well as, content analyzing four specific organic and sponsored posts to see how these tactics …

Enhancing Information Architecture With Machine Learning For Digital Media Platforms, Taylor N. Mietzner

Honors College Theses

Modern advancements in machine learning are transforming the technological landscape, including information architecture within user experience design. With the unparalleled amount of user data generated on online media platforms and applications, an adjustment in the design process to incorporate machine learning for categorizing the influx of semantic data while maintaining a user-centric structure is essential. Machine learning tools, such as the classification and recommendation system, need to be incorporated into the design for user experience and marketing success. There is a current gap between incorporating the backend modeling algorithms and the frontend information architecture system design together. The aim of …

Presidents And Media During Initial Federal-Level Hurricane Relief: A Study Of Presidential Crisis Communication Efforts, Emily A. Ball

Honors College Theses

Public relations serves a huge role in almost every sector, including politics. Crisis communication, a subset of public relations, is very important in a setting that constantly undergoes crises. The response to these crises matters a great deal on the federal level because the outcomes can affect such a wide variety of policies and even elections. Because of this, I wanted to focus on one type of crisis that every president is almost guaranteed to face: hurricanes. To examine the effectiveness of federal-level crisis communication, I look at Bush, Obama, Trump, and Biden’s responses to the worst hurricane during their …

Georgia Southern University's Communication During Covid-19 Analyzed Using The Discourse Of Renewal Theory, Jessica Hickman

Honors College Theses

This research aims to analyze how Georgia Southern University handled COVID-19 through a public relations perspective using the discourse of renewal theory. In order to do this, this research looks at the communication sent from the University to the faculty, staff, and students during the time periods of March to April of 2020 and July to August of 2020. The three research questions this research will examine are: how did the University apply the discourse of renewal theory to speak to the students, faculty, and staff regarding COVID-19, how did the University use its email system to communicate with the …

Generation Z’S Proclivity For Technological Communication: An Exploration Into Its Effects On Employers’ Perceptions Of Gen Z And The Intergenerational Workplace, Hannah G. Whitehead

Honors College Theses

Gen Z’s proclivity for digital communication may be putting them at a disadvantage when shifting into professional settings. Generation Z is inclined to communicate differently than Millennials and Generation Y, the two generations that currently make up the largest percentage of the job market. The idea that Gen Z’s future employers prefer different styles of communication creates the risk of negatively influencing these employers’ perceptions of Gen Z’s professionalism and workplace capabilities. By interviewing 12 internship supervisors from varying industries amidst the Southeast who belong to Generations X and Y, the author explores the difference in communication styles between Generation …

#Clickbait: Social Media, Attraction, And Relational Development, Albani I. Berryhill

Honors College Theses

In the age of social media networking and online dating, interpersonal communication has evolved. Today’s young adults have grown up during the evolution of social media. Social Penetration Theory (SPT) proposes that interpersonal relationships develop through self-disclosure (Punyanunt-Carter, 2019). As we move from public to more private information in the process of self-disclosure, we develop deeper and closer interpersonal relationships. The purpose of this study is to analyze attraction, perceived authenticity, and relational development on social media through the SPT lens. I argue that Twitter is a popular social media platform that encourages user authenticity and that social media users …

You And I: Parasocial Relationships, Social Media, And Fan Labor In The One Direction Fandom, Kathryn Meese

Honors College Theses

This study aims to analyze the ways in which fans of the band One Direction developed parasocial relationships, or one-sided, non-reciprocal relationships with media personae, through social media marketing, and to explore the economic implications of these relationships in terms of fans’ free promotional labor. At the heart of social media marketing is relationship marketing, or attracting and maintaining customer relationships, a strategy we explore here within the context of the music industry. Previous studies have explored the dynamics of online fan communities, or fandoms, and the free labor they carry out on the part of an artist, such as …

Niche Journalism: Successful Steps In A Saturated, Modern Market, Arianna L. Smith

Honors College Theses

“How-to” articles make up the bulk of an average Google search when initiating research on a new venture—the subject of self-publishing and propagating journalistic content is no exception. In this day and age, self-started publications are almost guaranteed to be niche in nature. With the intent to create a more academic and objectively reliable guide, this literature review takes into account the observations and conclusions of multiple communications professionals, long-and-short standing news organizations of varying success and notoriety, and studies concerned with the trends relating to audience engagement and technology integration to answer the main research questions thus: what is …

21st Century Propaganda: The Age Of Twitter, Holly Thayer

Honors College Theses

Twitter is a new platform in which politics and social engagement has found a home. Due to this a new medium to propagate a message has emerged that is unlike traditional platforms of propaganda. I hypothesize that traditional tactics of analyzing propaganda are no longer sufficient. I conducted an 8 week study cataloguing tweets that contained either the hashtag #falseflag or #hoax that were based on current topics in the United States. In total I retrieved 128 tweets. I first analyzed these tweets through the seven traditional tactics of propaganda and found that they were only present in 51% of …

Fake News And Editing: Marketing Techniques Used To Spin Controversies In Video Mediums, Alexandra Brand

Honors College Theses

This thesis explores the topic of fake news in today's digital landscape by analyzing how young adults (18-2) form and change prior opinions based on the media they consume. I measured this by showing respondents one of two bias montages in response to Google's Project Owl initiative. Project Owl is Google's controversial attempt to regulate false or abusive news by launching new feedback forms in addition to altering their algorithm in a way the company has not yet disclosed to the public (Sullivan). Each self-edited montage is two minutes in length and together they cover two radically different responses to …

Text Or Call?: How Mode Of Communication Impacts Desire For Subsequent Conversation, Rosemary Leo

Honors College Theses

Previous research has found that there is variability in the effectiveness of different types of digitally facilitated communication, but no research has been conducted on whether the mode of communication being used impacts the desire to engage in subsequent conversations with a particular individual. This study examined whether the mode of initial communication would have an impact upon the desire to engage in subsequent conversations. In a sample of 33 participants ages 18-22, I sought to examine how phone conversations and texting differ as methods of initial communication in regard to their impact on participants’ expressed desire for continued communication. …

Media And Self Representative Perceptions: Deception In Online Dating, Lindsay Hildebrandt

Honors College Theses

Even with the increasing popularity of online dating, stigmas surrounding this form of internet connection persist. Since society is inundated with images of deception in online dating, those who have never experienced online dating may believe that mass media accurately represents this type of communication. This study’s main research question asks if perceptions about online dating differ between users and non-users; furthermore, these differences will be taken into account when regarding the prominence of mass media in shaping these impressions.

Currently, digital communication is a societal norm; more and more of our lives are documented and facilitated by the internet. …

A Content Analysis Of The Mpaa Rating System And Its Evolution, Cesar A. Perez

Honors College Theses

This thesis analyzes the content within PG-13 and R-rated films from 1984, 1994, 2004, and 2014 to determine if there is any indication of ratings creep. Ratings creep is a term used to describe the increase of adult content in movies; especially in movies aimed at a younger audience. The film industry since the beginning has had to adapt to an ever-changing society. From small silent pictures to big-budget digital productions the film industry has evolved into what it is today, a statement of freedom of expression. It is this freedom of expression, however, that has placed the industry in …

The Media, The Women And Stem Fields, Arooba Javed

Honors College Theses

This paper focuses on the urgent need to increase female representation in Science, Technology, Engineering and Mathematics (STEM) fields and the media’s influence on society’s view of women in STEM fields. Historically, women have held stereotypically maternal roles and have had less access to employment opportunities in STEM fields. Today, we have a shortage of women in these types of careers. STEM fields offer high paying and intellectually rewarding careers. Women bring varied experiences to the table, and can offer a fresh perspective on the problems our scientists and engineers are attempting to solve. The media influences society’s view of …

Determinants Of Demand For Cable Tv Services In The Era Of Internet Communication Technologies, Michael Gorodetsky

Honors College Theses

The rise of the Internet Communication Technologies (ICTs), such as video-on-demand (VOD) services, is expected to have substantial impact on the entertainment industry. In particular, cable TV is likely to be one of the media channels most affected by the expansion and development of these new technologies. Given these changes and the fact that the signs of the cable TV viewership decline are starting to show, it is important to investigate the potential of the loss of competitive advantage of television programming services.

Most of the existing research on the topic focuses on the relationship between TV viewing and Internet …

Jiahd In The Global Village: Al-Qaeda's Digital Radicalization And Recruitment Campaign, Katie Cannata

Honors College Theses

Following America’s “War on Terror,” al-Qaeda and its affiliates became highly decentralized in terms of organizational and media operations. Though mass media outlets continue to play a significant role in drawing attention to al-Qaeda’s transnational campaign, Salafi Jihadists have recently begun to rely on new media for purposes of legitimization and promotion. The Internet serves as a suitable platform for these groups’ media objectives since it is inherently anonymous and absent of censorship. Most importantly, the Internet facilitates al-Qaeda in reaching a global audience, which is made evident by the growing amount of Salafi Jihadist media that is translated or …

Harvesting The Twittersphere: Qualitative Research Methods Using Twitter, Anthony La Rosa

Honors College Theses

Harvesting the Twittersphere explores the current state of research, by comparing quantitative to qualitative and analyzing the current market. In a consumer driven market, it seems that most businesses are neglecting to perfomr qualitative research. It could be because of the falling cost and increasing convenience of quantitative research methods provided by cloud systems such as: Salesforce.com, IBM, SAP, and Mckinsey. Another reason may be that there is no efficient or inexpensive way to conduct qualitative research on a digital platform. While certain companies try to conduct qualitative studies online by using chat rooms, discussion boards or Facebook prompts, there …

Understanding Gender Differences In Online Experience And Internet Advertising, Seema Harryginsingh

Honors College Theses

The purposes of this article is to first review the literature on gender differences in advertising then explore areas that are important in today’s online environment including differences in the various areas of online experience and behavior such as shopping, privacy issues, internet usage, use of website, and new media and user generated content considerations. I will also look at online advertising particularly, online video ads and banner ads. I will attempt to show through research that there are differences that exist among the genders, which also translate to the online environment and specifically in the various areas of experience …

Simulate Me: A Study Of Computer-Mediated Communication In A Contemporary Society, Sabrina Wong

Honors College Theses

Like any forms of revolutionary technology, CMC (computer-mediated communication) has its pros and cons. Due to its extension list of advantages, CMC's many downfalls are disregarded. In this essay I will discuss that the rising dependence on CMC causes alienation from FTF (face-to-face) interaction as well as a lack of depth within their personal relationships.