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Communication Technology and New Media Commons™
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- Discipline
- Keyword
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- Anthropocene (1)
- Brand value (1)
- Capitalocene (1)
- China (1)
- Co-creation (1)
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- Coca-Cola (1)
- Digital privacy (1)
- East York studies (1)
- General Intellect (1)
- Geophilosophy (1)
- Glocalization (1)
- Immaterial labour (1)
- Live-streaming (1)
- Networked privacy (1)
- New media (1)
- Platform capitalism (1)
- Privacy paradox (1)
- Resignation (1)
- Semiocapitalism (1)
- Social media (1)
- Surveillance (1)
- Transcendental Geology (1)
- Twitch.tv (1)
- Video game industry (1)
Articles 1 - 4 of 4
Full-Text Articles in Communication Technology and New Media
Resignation Or Resistance? Examining The Digital Privacy Attitudes And Behaviours Of East Yorkers, Kaitlyn Cavacas
Resignation Or Resistance? Examining The Digital Privacy Attitudes And Behaviours Of East Yorkers, Kaitlyn Cavacas
Electronic Thesis and Dissertation Repository
Digital technologies have become enmeshed in everyday life causing the public to become exposed to potential privacy risks through data collection and aggregation practices. Further, the upsurge in use of social networking platforms has also created opportunities for privacy violations through institutional and social surveillance. Employing a qualitative thematic analysis, this study explores how adults (N=101) living in East York, Toronto, navigate privacy through their use of the internet and digital services. Participants expressed feelings of mistrust, loss of control, resignation, and perceived self-unimportance with regards to their digital data. Importantly, others noted their desire and attempts to …
A Geology Of The General Intellect, Dillon Douglas
A Geology Of The General Intellect, Dillon Douglas
Electronic Thesis and Dissertation Repository
We can no longer be certain whether the central terms and conceptual matrix that the Italian Autonomist Marxist tradition richly develops and draws on--the common, the general intellect, immaterial labour, psychopolitics, cognitariat--are able to survive unscathed the theoretical problems that the epoch of the Anthropocene poses. In an attempt to push this conceptual matrix to its political and ontological limits, I expose a series of “ecological deficits” at the core of Autonomist thought and make the argument that semiocapitalism is a geological operator just as much it is a cognitive, financial or linguistic one. …
Appropriating Play: Examining Twitch.Tv As A Commercial Platform, Charlotte Panneton
Appropriating Play: Examining Twitch.Tv As A Commercial Platform, Charlotte Panneton
Electronic Thesis and Dissertation Repository
This thesis critically analyzes Twitch.tv, a gaming-oriented, online live-streaming site. Viewing the site as a ‘lean platform’ (Srnicek, 2017), it analyzes many aspects of Twitch’s business operations, including ownership structure, video game industry affiliations, use of data, and the monetization of user activity. This analysis then identifies three major areas of concern arising from these operations: the tendency toward monopolization in the gaming industry and its peripheral activities; the intensification of audience commodification; and, the tendency to turn professional streamers into precarious creative labourers. All of these implications point to a growing need for concerted labour organization. The goal of …
Glocalization In China: An Analysis Of Coca-Cola’S Brand Co-Creation Process With Consumers In China, Yinuo Shi
Glocalization In China: An Analysis Of Coca-Cola’S Brand Co-Creation Process With Consumers In China, Yinuo Shi
Electronic Thesis and Dissertation Repository
In contemporary marketing, corporations often work to induce consumers to participate in co-creating their brand value. Consumers, therefore, can be considered marketers, who are then used by marketing managers to create competitive advantage and market opportunities. Through processes of co-creation, companies also obtain valuable information about consumer preferences and values, which, in turn, can lower production costs. This thesis uses Coca-Cola as a case study to explore the ways international companies work to incorporate elements of Chinese culture and employ Chinese social media platforms in their promotional messages and activities in order to encourage Chinese consumers to co-create their brand …