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Communication Technology and New Media Commons™
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Full-Text Articles in Communication Technology and New Media
Examining Messaging Strategies Of Virtual Reality Companies On Instagram, Brian Galloway
Examining Messaging Strategies Of Virtual Reality Companies On Instagram, Brian Galloway
Masters Theses
This study examines the messaging strategy and executional strategy utilized in the virtual reality industry on Instagram through the lens of Taylor’s Six-Segment Message Strategy Wheel. Content analysis examined a total of n=942 posts which were coded for high level message strategy, specific message strategy, and executional strategy. Engagement data was also recorded. Ritual-view messaging strategies were found to be utilized most often, with Social and Sensory-segment strategies used most frequently in terms of segments in Taylor’s model. In terms of executional strategies, User Image, Brand Image, and Use Occasion strategies were seen most frequently. Ego and Social segment message …
Communication Breakdown: The Introduction Of Several Communication Technology Innovations, The Societal Effects, And The Disconnect In The Way That We Connect., Christopher Vincent Tramontana
Communication Breakdown: The Introduction Of Several Communication Technology Innovations, The Societal Effects, And The Disconnect In The Way That We Connect., Christopher Vincent Tramontana
Chancellor’s Honors Program Projects
No abstract provided.
Generational Perceptions Of Productive/Unproductive Information Received From Management Through Different Communication Channels, Eva Lynn Cowell
Generational Perceptions Of Productive/Unproductive Information Received From Management Through Different Communication Channels, Eva Lynn Cowell
Doctoral Dissertations
This exploratory study identified generational preferences for receiving information from management through different communication channels and determined if age predicted productivity for productive and unproductive information received through different communication channels. This is the first study to empirically examine the relationship between age cohorts, communication channel preferences, information categories, and productivity. Sample participants worked as Extension agents at a major land-grant university. The four generations represented in the sample utilized multiple communication channels and were geographically dispersed throughout the state. The survey was administered electronically and completed by 204 (74%) of the eligible 275 employees in the organization. Independent Samples …