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Full-Text Articles in Communication Technology and New Media
Georgia Southern University's Communication During Covid-19 Analyzed Using The Discourse Of Renewal Theory, Jessica Hickman
Georgia Southern University's Communication During Covid-19 Analyzed Using The Discourse Of Renewal Theory, Jessica Hickman
Honors College Theses
This research aims to analyze how Georgia Southern University handled COVID-19 through a public relations perspective using the discourse of renewal theory. In order to do this, this research looks at the communication sent from the University to the faculty, staff, and students during the time periods of March to April of 2020 and July to August of 2020. The three research questions this research will examine are: how did the University apply the discourse of renewal theory to speak to the students, faculty, and staff regarding COVID-19, how did the University use its email system to communicate with the …
Generation Z’S Proclivity For Technological Communication: An Exploration Into Its Effects On Employers’ Perceptions Of Gen Z And The Intergenerational Workplace, Hannah G. Whitehead
Generation Z’S Proclivity For Technological Communication: An Exploration Into Its Effects On Employers’ Perceptions Of Gen Z And The Intergenerational Workplace, Hannah G. Whitehead
Honors College Theses
Gen Z’s proclivity for digital communication may be putting them at a disadvantage when shifting into professional settings. Generation Z is inclined to communicate differently than Millennials and Generation Y, the two generations that currently make up the largest percentage of the job market. The idea that Gen Z’s future employers prefer different styles of communication creates the risk of negatively influencing these employers’ perceptions of Gen Z’s professionalism and workplace capabilities. By interviewing 12 internship supervisors from varying industries amidst the Southeast who belong to Generations X and Y, the author explores the difference in communication styles between Generation …
Love At First Touch: How Swiping Vs. Typing Changes Online Dating Decision-Making, Farhana Nusrat, Yaniu Huang, Cait Lamberton
Love At First Touch: How Swiping Vs. Typing Changes Online Dating Decision-Making, Farhana Nusrat, Yaniu Huang, Cait Lamberton
Association of Marketing Theory and Practice Proceedings 2022
Online dating is one of the fastest-growing industries in the United States. Due to its increasing popularity, various dimensions of online dating have been studied in recent years. However, no research has explored how the type of digital platforms used impacts online dating. In this research, we investigate how the use of different platforms (computers vs. smartphones) can influence customers’ decision-making process in the context of online dating. Through multiple studies, we demonstrate that while using their computers (vs. smartphones) to evaluate dating profiles, customers will prioritize the inner attributes of the person (e.g., personality and compatibility). Moreover, the effect …