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Full-Text Articles in Communication Technology and New Media
“Being Myself Paid Off:” Blackness, Feminized Labor, And Authenticity In Black Beauty And Lifestyle Content On Youtube, Melissa Monier
“Being Myself Paid Off:” Blackness, Feminized Labor, And Authenticity In Black Beauty And Lifestyle Content On Youtube, Melissa Monier
Theses and Dissertations
My thesis centers Black women in conversations of digital feminized and aspirational labor online, reframing prior scholarship that has generally identified digital content creators as young, white, female, cisgender, and upper class. I use an intersectional, Black cyberfeminist approach to better understand how race and gender impact digital feminized and aspirational labor. In a 2015 study of fashion bloggers, Brooke Duffy and Emily Hund identified three elements of entrepreneurial femininity: discourses of “the destiny of passionate work,” staging “the Glam Life,” and sharing “carefully curated” intimate details of one’s personal life on social media. My thesis applies these three elements …
Social Media Networking Strategies For The Yale New Haven Center For Emergency Preparedness And Disaster Response (Ynh-Cepdr)/ Yale New Haven Health System Center For Healthcare Solutions (Ynhhs-Chs), Amanda Smith
Masters Theses
This paper investigates the uses and gratification of social media for both personal and organizational usage among employees at the Yale New Haven Center for Emergency Preparedness and Disaster Response/Center for Healthcare Solutions in New Haven, Connecticut. The purpose of this thesis is to assess and evaluate the relationship between YNH-CEPDR/CHS' usage of social media tools and the organization's employees' personal attitudes, beliefs and usage of Facebook, Twitter, LinkedIn, and YouTube. Employees of CEPDR/CHS were surveyed regarding the function of social media for emergency management communication and the promotion of products and services. Results suggest that while employees generally agree …