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Communication Technology and New Media Commons™
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Full-Text Articles in Communication Technology and New Media
Modernizing A Podcast Media Organization Via Social And New Media Rebranding Methods, Randi A. Hair
Modernizing A Podcast Media Organization Via Social And New Media Rebranding Methods, Randi A. Hair
Journalism
The following study and subsequent public relations campaign is intended to explore the difficulties, opportunities, caveats and all facets of transitioning a traditional travel media organization to new media. It unearths the pitfalls/barriers that naturally occur and aggregate over time when an organization or journalist (specifically “Journeys of Discovery with Tom Wilmer” in this scenario) has not adapted nor altered their practices for changing common practices in the media industries. In this campaign, journalist Thomas Wilmer is seeking to increase his podcast audience and digital presence.
The research conducted for this study is two-fold. Firstly, the research demonstrates best practices …
Public Relations In The Restaurant Industry: Using Visual Social Media To Increase Consumer Relationships, Carly M. Cady
Public Relations In The Restaurant Industry: Using Visual Social Media To Increase Consumer Relationships, Carly M. Cady
Journalism
As daily social media usage grows, marketing through these platforms become increasingly important for public relations professionals. Instagram, one of the most popular social media platforms, provides a new way to instantaneously reach millions of potential customers through the use of visuals. However, with limited knowledge of this new public relations tool, standing out and creating a successful presence for your business is difficult. This study is to explore how visual social media, specifically Instagram, can be used to increase consumer knowledge in the restaurant industry.
Investigation of current literature regarding the topic and gathered opinions of industry professionals will …