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Full-Text Articles in Communication Technology and New Media
Exploring Student Motivations In Using A Newly Developed Study Abroad Application, Danica L. Schutt
Exploring Student Motivations In Using A Newly Developed Study Abroad Application, Danica L. Schutt
Communication Studies
This study examined student motivations to use a newly developed application for their study abroad needs. Though prior research suggests that identifying with certain perceived groups increases their sense of belonging, critics also recognize that every unique individual has his/her own set of specific needs to be satisfied regardless of social membership. A survey style interview was conducted in which twelve Cal Poly students answered open-ended questions surrounding application use and travel needs. The interview assessed their opinions on perceived membership as a Cal Poly student, their motivations to utilize travel applications, and their ideas on what features make travel …
Mashup Archeology: A Case Study In The Role Of Digital Technology In Cultural Production, Zachary Mcdowell
Mashup Archeology: A Case Study In The Role Of Digital Technology In Cultural Production, Zachary Mcdowell
Doctoral Dissertations
Through examining the phenomena of the musical mashup against the backdrop of the contemporary American legal and economic situations, this work explores the complicated role of digital technology in contemporary cultural production and how it helps to constitute an agency of the contemporary digital subject, oriented towards participation and access. This research comes together in four parts, first weaving together against an understanding of the cultural and technical background as well as the legal and social backdrop that helped to birth the mashup, setting the stage for understanding the different powers at play. Secondly, through considering the construction and determination …
How Not To Get Lost In The Shuffle: Producing The Most Effective And Eye-Catching Press Release, Erica Derrico
How Not To Get Lost In The Shuffle: Producing The Most Effective And Eye-Catching Press Release, Erica Derrico
Journalism
The following study investigates how to produce the most effective and eye-catching press release on a national level for Summit Outdoor Supply (S.O.S). Winter quarter of 2014, my partner and I worked on a local campaign for S.O.S., using traditional text-based press releases to get media coverage. Although we did see some success with the traditional press release, there were often times our releases would get lost in the shuffle of the many releases that media outlets received each day. My goal with this project is to learn how to produce a press release that will get noticed out of …