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Full-Text Articles in Communication Technology and New Media
The Prevalence Of Anti-Feminist Content On Tiktok And Youtube Shorts, Naomi Jones
The Prevalence Of Anti-Feminist Content On Tiktok And Youtube Shorts, Naomi Jones
Student Research Submissions
In today's digital landscape, online platforms serve as hubs of political discourse, akin to modern-day town halls. Among these platforms, TikTok has surged in popularity, emerging as a significant arena for ideological exchange. However, it has also become a breeding ground for anti-feminist rhetoric, a trend not exclusive to TikTok but also observable across competitors like YouTube Shorts. A content analysis conducted on the initial 100 videos suggested by both TikTok and YouTube Shorts for a new account revealed several noteworthy insights. Within this sample, it was found that 5% of TikTok videos contained anti-feminist themes, while only 3% of …