Communication Technology and New Media Commons^™

Altering Attitudes On Climate Change: Testing The Effect Of Time Orientation And Motivation Framing, Kylie Clark, Aubrie Adams

CSU Journal of Sustainability and Climate Change

Climate change has become a defining issue of the 21st century. According to a Pew Research (2020) survey, for the first time in its two-decade history, a majority of Americans now believe that dealing with climate change should be a top priority for the President and Congress, which is a 14% rise from four years prior. Nonetheless, this rise is accompanied by a deep partisan divide amongst citizens of the United States (U.S.) and Republicans are far less likely to consider climate change a top public priority with a roughly 50% partisan gap on the issue (Popovich, 2020). Thus, this …